VP Marketing Operations

VP Marketing Operations at Lumen in Boise, Idaho, United States Job Description About Lumen Lumen connects the world. We are igniting business growth by connecting people, data and applications - quickly, securely, and effortlessly. Together, we are building a culture and company from the people up - committed to teamwork, trust and transparency. People power progress. Lumen's commitment to workplace inclusion and employee support shines bright. We've made the Newsweek 2024 Greatest Workplaces for Diversity list and achieved a perfect score of 100 on the Human Rights Campaign Corporate Equality Index (CEI) for the fifth consecutive year. Plus, we're the top employer in the communications and telecom industry, ranking 12th overall across all industries in The American Opportunity Index. We're looking for top-tier talent and offer the flexibility you need to thrive and deliver lasting impact. Join us as we digitally connect the world and shape the future. The Role The Vice President of Marketing Operations reports directly to the Senior Vice President of Corporate Strategy, Go-To-Market & Operations and is accountable for delivering highly effective & efficient operations for Lumen's marketing function. The role is directly responsible for innovating & managing Lumen's marketing technology stack, overseeing Lumen's customer marketing data platform, leading marketing program management, improving all aspects of marketing operations and delivering analytics and executive insights that drive continuous improvement of marketing impact. The ideal candidate will lead with Lumen's cultural attributes top of mind, be highly collaborative, and have a deep understanding of marketing operations, related metrics, reporting, and the tools necessary to drive successful impact across all aspects of marketing while having in depth familiarity with the Adobe marketing and SFDC platforms as well as experience in applying artificial intelligence in the marketing execution process. The Main Responsibilities + Oversee Lumen's Customer Marketing Data Platform and Marketing Data, Analytics and Insights team to build a robust, metric-based marketing performance engine that delivers continuous improvement insights and drives increases in pipeline, customer penetration, sales & revenue impact. The candidate will lead the creation and maintenance of robust reporting frameworks that track key performance indicators (KPIs) and provide actionable insights to the marketing team and executive leadership. + Supervise the Marketing Technology team, To view full details and how to apply, please login or create a Job Seeker account

Created: 2024-11-13