Regional Marketing Specialist, Wealth Management

About Northern Trust: Northern Trust, a Fortune 500 company, is a globally recognized, award-winning financial institution that has been in continuous operation since 1889. Northern Trust is proud to provide innovative financial services and guidance to the world's most successful individuals, families, and institutions by remaining true to our enduring principles of service, expertise, and integrity. With more than 130 years of financial experience and over 22, 000 partners, we serve the world's most sophisticated clients using leading technology and exceptional service. Summary Responsible for the implementation of marketing strategy to meet Regional goals with marketing programs that align with overall Wealth Management and Corporation's strategic plan. Manages and implements the marketing strategy to support dedicated markets and monitors and tracks budget and performance management. Works with regional leadership, marketing team, sales and relationship managers to promote marketing campaigns / programs. Major Duties Operates independently and has in-depth knowledge of financial services and the wealth management business unit. Interacts with various stakeholders across the business to gather data for creation of marketing strategies and content. Establishes and implements marketing strategy for dedicated markets including oversight of budget. Implements strategic philanthropy programs. Manages sponsorships and events including event planning, project management and digital execution. Coordinates digital marketing activities including lead generation, optimizing digital channels and tracking performance. Manages local marketing communications including marketing updates, public relations efforts and supporting leadership as needed. Reviews and analyzes trends in the wealth management industry and HNW marketplace as well as performance metrics to determine appropriate marketing tactics. Knowledge/Skills Knowledge of financial industry consumer products and services and marketing concepts, acquired through related work experience and formal education is required Analytical skills to oversee performance measurement, tracking and reporting and budget management Negotiation skills to facilitate strategic benefits with external partners/vendors when planning events and sponsorships. Proficiency with the digital tools to support events and lead generation (experience with Marketo and/or Salesforce a plus) Solid project management and event planning expertise Writing and editing skills Strong interpersonal skills Experience 5 years of marketing or sales experience, including financial services experience. A College or University degree and/or relevant proven work experience is preferred. In office This is a hybrid position and for the effective performance of this role, the duties and responsibilities must be carried out onsite 3 days a week and 2 days work from home. Some occasional travel to local events. 390 Park Ave, New York, NY 10022 #LI-LG1 Salary Range: 75, 000 to 110, 000 USD Salary range is an estimate of base pay. Northern Trust provides a comprehensive benefits package, including retirement and pension plan contributions, health and welfare benefits, paid time off, parental and caregiver leave, life insurance, and other wellbeing benefits . Working with Us: As a Northern Trust partner, greater achievements await. You will be part of a flexible and collaborative work culture in an organization where financial strength and stability is an asset that emboldens us to explore new ideas. Movement within the organization is encouraged, senior leaders are accessible, and you can take pride in working for a company committed to assisting the communities we serve! Join a workplace with a greater purpose. We'd love to learn more about how your interests and experience could be a fit with one of the world's most admired and sustainable companies! Build your career with us and apply today. #MadeForGreater Reasonable accommodation Northern Trust is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process, please email our HR Service Center at . We hope you're excited about the role and the opportunity to work with us. We value an inclusive workplace and understand flexibility means different things to different people. Apply today and talk to us about your flexible working requirements and together we can achieve greater. Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity Minimum Salary: 0.00 Maximum Salary: 0.00 Salary Unit: Yearly

Created: 2024-11-13