Associate Director, Pain Consumer

Role Description Job Description The Consumer Associate Director for Pain will be responsible for defining strategy, planning, and execution of consumer marketing efforts of our pain brands. This individual will lead our omnichannel marketing efforts for B2C and B2B2C initiatives. Key Responsibilities Work in conjunction with the Canine and Feline Pain Strategy Marketers and the TA Strategic Lead to: Develop the pain pet owner strategic plan and coordinate its execution. Develop, implement, and measure direct-to-consumer (DTC) marketing initiatives that support the immediate and long-term growth of the pain portfolio including DTC advertising, in-clinic pet owner activation, Zoetis Petcare Rewards, and Retail partnerships. Develop and execute proactive public relations and crisis management plans. Participate in the ongoing financial planning, market development, and product forecasting. Serve as the primary marketing partner to provide direction on pet owner materials and programs to the Customer Strategy team. Serve as the primary marketing partner to provide direction on pet owner digital marketing strategy and execution to the Digital Marketing, the Customer Digital Solutions, the Marketing Engine, and the Communications teams. Be highly responsive in managing all communications with customers, agencies, cross-functional partners, and senior leadership. Rigorously monitor and gather key pet owner insights, competitive activities, and market insights to incorporate into effective marketing strategies. Actively work with multiple internal stakeholders (Medical Affairs, Portfolio Strategy, Independent Sales, Corporate & Specialty and Channel, Data & Digital Strategy, insights & Analytics, Net Revenue Management, Regulatory Affairs, Legal, Finance, Learning & Development, Manufacturing, etc.) and Consumer Advertising agencies to drive strong market growth. People leader, with one direct report. Lead Budget Operations planning efforts for the Pain portfolio, being accountable for forecasting and tracking all promotional expenses (A&P) and working with the Budget Operations team. Qualifications & Experience * 10 years of marketing leadership or related experience with demonstrable success. Animal health, veterinary marketing experience is preferred. * Bachelor's degree with a concentration in Business, Marketing or relevant major, MBA preferred. * Excellent understanding of science-based marketing and the marketing process. * Proven ability to develop and deliver best-in-class consumer marketing plans and programs to address a dynamic market. * Proven ability to develop DTC campaigns and media plans that funnel consumers from brand awareness to loyalty in a highly competitive marketplace, including partnering with Agencies on planning, initiation, development, launch, optimizations, and analytics. * Demonstrated experience in influencing a team from a key role in a strategic business initiative. * Ability to favorably influence people without direct authority. Strengths in team collaboration and relationship building. * Strong written and verbal communication, project management, and computer software skills among standard company programs. * Highly responsive and results-oriented. Strategically agile and energized by a fast-moving environment. * Strong financial analysis skills and proven ability to manage budgets and expenses. * Strong business acumen, analytical thinking, and problem-solving skills with attention to detail. * Proven ability in handling and effectively prioritizing multiple projects while maintaining a positive attitude. Location The role may require occasional travel for market research, industry events, and coordination with external partners. Flexibility regarding location is preferred, with options for remote work or on-site presence depending on company policy and the specific needs of the team. Full time Regular Colleague Any unsolicited resumes sent to Zoetis from a third party, such as an Agency recruiter, including unsolicited resumes sent to a Zoetis mailing address, fax machine or email address, directly to Zoetis employees, or to Zoetis resume database will be considered Zoetis property. Zoetis will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume. Zoetis will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees. This includes any Agency that is an approved/engaged vendor but does not have the appropriate approvals to be engaged on a search. Zoetis is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status or any other protected classification. Disabled individuals are given an equal opportunity to use our online application system. We offer reasonable accommodations as an alternative if requested by an individual with a disability. Please contact Zoetis Colleague Services at to request an accommodation. Zoetis also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must possess or obtain authorization to work in the US for Zoetis. Zoetis retains sole and exclusive discretion to pursue sponsorship for the acquisition or maintenance of nonimmigrant status and employment eligibility, considering factors such as availability of qualified US workers. Individuals requiring sponsorship must disclose this fact. Please note that Zoetis seeks information related to job applications from candidates for jobs in the U.S. solely via the following: (1) our company /careers site, or (2) via email to/from addresses using only the Zoetis domain of "@". In addition, Zoetis does not use Google Hangout for any recruitment related activities. Any solicitation or request for information related to job applications with Zoetis via any other means and/or utilizing email addresses with any other domain should be disregarded. In addition, Zoetis will never ask candidates to make any type of personal financial investment related to gaining employment with Zoetis.

Created: 2024-11-12