Ad Operations Manager

Job Description Who is an Ad Operations Manager? You thrive on being an information hub and key resource, serving as a bridge between agency teams, clients, and vendors. You are passionate about advertising and have a keen interest in managing ad platforms and implementing new technologies. Taking initiative, problem solving, and attention to detail are your core principles. ** What we need you to do: ** Coordinate with Media to understand upcoming campaigns and traffic/tagging needs Facilitate ad platform pixel and tagging implementation on sites, and proper functioning with GTM Assist with campaign (or other efforts) URL tracking taxonomy and build-out Monitor to ensure event tagging remains healthy (GA4) Gather and translate digital specs for project management/production teams Co-author (with Media) digital traffic instruction Build campaigns in serving/tracking platforms (CM360, Innovid, etc.) Implement tag wrapping with other digital services (e.g., MOAT, IAS, DoubleVerify) Issue digital traffic instructions/tags and materials to media publishers Provide reporting or reporting access to publishers, as needed Q/A and monitor live digital campaigns for proper serving and tracking Assist social team with in-platform campaign Q/A Coordinate video creative rotations process across key teams Recognize, analyze and quickly solve discrepancies between ad servers Work with teams to identify and design new tools and systems to improve efficiency Stay current and educate peers on upcoming technology product capabilities Qualifications: Qualifications 3-5 years of applicable work experience, which must include implementing campaigns on Advertiser side (agency or client in-house) Proven experience with ad management technologies including Innovid and CM360; Certification a plus Deep knowledge of digital video tagging and trafficking across media platforms Strong familiarity with IVT/viewability technology (e.g., IAS, MOAT, DV) and implementation of these Functional understanding of Google Analytics (GA4 and Universal) and GTM; certification/class work a plus Familiarity with key social/digital ad manager platforms (e.g., META, YouTube, Pinterest) and their pixels Experience working across Media and Dev team, and directly with ad vendor Trafficking/Ad Ops teams Proven analytical and problem-solving abilities Excellent attention to detail Strong written and oral presentation and communication skills Proactive approach to problem solving, addressing issues and raising concerns Self-motivate learner and educator Familiarity with HTML and Javascript Experience with eCommerce platforms (e.g., Shopify) is a plus Bachelor's degree Pay Range: $110,000 - 120,000 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience. Additional Information Thriving Wellness Community: Access to top-notch medical coverage comprehensive vision and dental plans, and a 401k with match eligibility to secure your financial future and including: 24/7 online physician consultations virtual mental health resources life coaching engaging employee community groups cash rewards for healthy habits and fitness reimbursements library of on-demand fitness videos Career Advancement Opportunities: Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units. Focused Learning and Development: Grow as a leader with our dedicated Learning and Organizational Development department, offering extensive resources like People Manager and leadership training, webinars, and eLearning courses. Empowering Mentorship Program: Connect with colleagues through our company-wide mentorship program to share goals, overcome challenges, and drive your career forward. Continuous Improvement Training: Participate in training that empowers all employees to learn and implement concepts that drive significant, positive change in the workplace. Building a Healthy Society: We focus on improving the social determinants of a healthy society-quality education and medical care, economic mobility, and a healthy environment-to help build thriving communities. Wonderful CSR Giving Back to the Community: Make a difference with Wonderful Giving, allowing you to allocate company-provided funds to up to three charities of your choice, and join Wonderful Neighbor to contribute to group service projects within our local communities. Wonderful Agency is the full-service in-house advertising and marketing agency at The Wonderful Company. Dedicated to creative excellence across all media (television, web, print, outdoor, POS, mobile and social media), Wonderful Agency builds consumer awareness and relevance across The Wonderful Company's brands. This is accomplished by creating effective and innovative campaigns that match the quality of the highest echelon of global firms, while offering an environment that is far more entrepreneurial and fast-paced than a traditional agency. Wonderful Agency is highly integrated in direct brand and product development decisions with company owners, business unit leadership, legal, strategy and other key stakeholders. The Wonderful Company, a successful, fast-growing privately held $6 billion company with 10,000 employees worldwide. The Wonderful Company's connection to consumers has health at its heart and giving back in its DNA. The company has a long-standing commitment to corporate social responsibility, including more than $1 billion invested in environmental sustainability; $65 million in charitable giving, education initiatives, and innovative health and wellness programs each year; and $143 million toward the construction of two charter school campuses in California's Central Valley. To view the current Corporate Social Responsibility report, visit To learn more about The Wonderful Company, its products, and its core values, please visit , or follow The Wonderful Company on LinkedIn, Facebook, Instagram, and Twitter. To learn more about The Wonderful Company's corporate social responsibility impact, visit . The Wonderful Company is an Equality Opportunity Employer that provides opportunities for advancement. We are committed to creating a diverse workforce that embodies a deep culture of acceptance, equity, and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories. EEO is the law - click here for more information

Created: 2024-11-12