Web Analytics Specialist

Please Note: As of July 22, 2021, our team will require that all candidate submissions include a LinkedIn profile. Please do not submit any candidates that do not have a LinkedIn. Our client is looking for an individual who will be responsible for leading web and app analytics implementations across the company enterprise. The role will work together with Analysts, Engineering, QA and Product Teams to ensure web analytics optimization strategy is effectively employed. They will act as the analytics expert behind the company?s web analytics platform, playing a key role in performance measurement aimed at driving data driven decisions. This person is expected to be a champion for the analytics and tracking discipline within the organization they will be responsible for: Promoting a tagging and tracking mentality throughout the organization Working cross-functionally to incorporate best practices into process and practice across products Spending most of their time in Google Tag manager delivering on tag requirements and specifications according to IT needs Creating and managing reports The ideal candidate will have experience with Web Analytics packages, Site Tagging and Tag Management, QA, requirements gathering, database management, and data analytics, as well as a strong business sense and a willingness to rapidly ramp up. The role is built for a self-starter and creative, quantitative thinker, someone comfortable pushing for discipline and structured thinking amidst disparate data sets, processes, and siloed product initiatives. Bachelor?s Degree in Data Analytics, Technology, Business, Marketing or similar is Preferred Someone who has worked as a Web Analyst or Tag Analyst would be a good background to migrate into this role. Required Skills : 1. Experience in migrating Universal Analytics to GA4 ? MUST HAVE 2. No less than 5 years? experience in Google Suite, and at least 4 years of experience in web analytics using Google Analytics suite a. Functional in Google Looker Studio, Google FireBase, Google BigQuery (or SQL skills). Google Optimize b. Expert and well-versed in Google Analytics and Google Tag Manager 3. Functional proficiency with web technologies, including HTML, JavaScript with knowledge of browser cookies, dependencies, and cross domain tracking ? ability to understand and communicate with IT team 4. Familiarity with databases, data maintenance, and query languages - R, Python, SQL, BigQuery ? preferred Basic Qualification : Additional Skills : Rank :B3 Requested Date :

Created: 2024-11-12