Paid Search / Digital Media

ABOUT THE EGC Group The EGC Group is a truly integrated creative and media marketing agency. We have a very strong culture developed over 35 years, and people often comment on our genuinely friendly and informal style. This, combined with a real passion for great ideas, makes EGC an exciting place to work. Our average employee tenure is over 9 years, far exceeding our industry and we currently have approximately 40 FTE. Our services include digital and traditional advertising, media services, and specialized marketing services to regional and national clients. We are a member of Tribe Global, an association of over 40 advertising agencies throughout the world and offer global services through this association. Job Description Looking for all levels of paid search/digital media experience to help with the continued growth of our digital team. If you want to be a part of handling multi-channel programs for clients across ecommerce, lead-generation and more, please apply! These roles provide the opportunity to learn multiple digital disciplines beyond paid search/media, working closely with creative/web development teams and looking holistically at the digital landscape. Essential Duties and Responsibilities Perform daily account management of paid digital campaigns across Google, Bing, Facebook and more for a variety of clients. Functions to include: keyword generation, ad copy writing, bid monitoring and other daily paid search responsibilities. Manage display and video opportunities across search/video/social channels to drive upper-funnel awareness. Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting and other facets of paid media in accordance with client goals. Assist in building monthly client reporting for key metrics and goals included in the campaigns. Communicate regularly with clients on status, budget, deliverables and performance. Essential Qualifications Outstanding ability to think creatively and identify and resolve problems. Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere. Ability to clearly and effectively articulate thoughts and points. Ability to learn new industries and new business types quickly and can apply this knowledge to digital marketing initiatives and achieving client goals. High levels of integrity, autonomy, and self-motivation. Excellent analytical, organizational, project management and time management skills. *Open to candidates who are out of state and would work remotely

Created: 2024-11-12