Account Director, Earned Media Strategy
Weber Shandwick - detroit, MI
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About the Opportunity The Weber Shandwick team is seeking an Account Director, Earned Media Strategy with exceptional earned strategy and media relations prowess to support an automotive client in the fleet and commercial space. The ideal candidate will have experience working across automotive sectors, including B2C and B2B. Brand building, executive visibility, earned media strategy, writing, pitching, and media monitoring are part of this job. About you: Are you someone who knows the modern media landscape and has a unique experience telling stories for B2B and B2C? Do you love the thrill of the pitch and building relationships with media? We are looking for a highly collaborative, original thinker who is endlessly curious about the intersections of the fleet and commercial business, our client's business priorities, vehicles, in-vehicle technologies, people, culture, brands, and media. We want someone who can frame a problem, develop succinct insights, and explain what it all means in a compelling story. Come grow your career as part of our leading community of earned media strategists. Responsibilities Possesses superlative AP Style writing skills Builds and maintains excellent relationships with media Understands industry landscape/issues that may directly and indirectly impact a client Endlessly curious about our client's business and their competitors Vehicle and technology knowledge and curiosity Proactively and reactively crafts and tells compelling stories on behalf of clients Leads the development of and is responsible for the execution of earned and integrated media programs Develops strategies/plans and writes media materials Brings a client-focused attitude that results in work being performed to the highest quality standards Counsels and interacts effectively with clients and leaders at client organizations Serves as key team member on client and inter-agency teams Mentors, coaches and develops direct reports and more junior team members Cultivates and participates in new business opportunities and pitches Competencies Business Acumen - align talent strategies to drive business goals Client Service - client focus and ability to build trust and rapport across all levels Proactivity - exhibit relentless pursuit for new and innovative talent strategies Collaboration - build strong relationships at all levels across the organization Critical Thinking - ask probing questions; anticipate and address critical talent gaps and needs Conflict Resolution - possess sound judgment and savvy in navigating and resolving complex talent and organizational issues Basic Qualifications 4-8 years of experience. Experience leading projects from start to finish, working with integrated teams across various disciplines. Earned strategy and media relations experience Bachelor's degree The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including: Medical Dental Vision 401k (with employer match) Tuition Reimbursement Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul MyDays - Flexible holiday schedules Short-Term Disability Paid Employee Family Leave Family Building Benefit Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status. #LI-RJ1 We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at . This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
Created: 2024-11-12