Associate Director, Consumer Marketing - Rare Renal

Otsuka Pharmaceutical Company is a global healthcare company with the corporate philosophy: "Otsuka-people creating new products for better health worldwide." Otsuka researches, develops, manufactures and markets innovative products, with a focus on pharmaceutical products to meet unmet medical needs and nutraceutical products for the maintenance of everyday health. We are looking for a passionate, collaborative marketing professional to bring their launch and rare disease skills to a complex and difficult to treat category. As an integral member of the Rare Renal consumer team, we will do everything in our power to live up to our mission of defying limitation so that others can too. This highly visible position has been designed for an experienced marketer who will take on the responsibility of executing pre and post launch integrated marketing initiatives. You will report to the Director of Consumer Marketing-Rare Renal. If you have a passion for marketing, for dreaming of what is possible, for creating meaningful impact for patients, HCPs and other critical players in the nephrology/immunology and rare disease arena, we would like to talk to you about this opportunity. This position can be based in Princeton, New Jersey or Remote. Otsuka maintains a hybrid work policy and travel is expected 30% of the time based on business needs. Job Description This position will operate in a cross-functional environment, focused on operational planning for a new product launch. Manage and represent the brand on multiple internal and external functional groups to drive the completion of projects in a timely fashion and within budget. Must be able to collaborate with functions such as: market research, project management, insights & analytics, patient support, HCP marketing, advocacy, corporate communications, and finance. Play a lead role in the development and execution of tactical plan. Manage and collaborate with external agencies and extended team members to ensure alignment of marketing tactics with Consumer brand strategy. Coordinate and participate in the brand planning process and market research activities. Align on patient engagement strategy, identify and manage cross-functional dependencies, and help prepare clear and concise presentations to commercial leadership. Act as a champion for innovation in the creation of direct-to-patient tactics, pushing agency partners to develop exceptional creative and patient-first messaging & language strategy. Adopt a "Design-Thinking" methodology to ensure the best patient experience. Employ an Omnichannel engagement approach in the selection of channels and promo mix. Establish a feedback-loop to continuously monitor performance of all tactics, allowing for optimization of promotional mix, and quickly pivot when necessary. Minimum Qualifications: Bachelor's Degree in Marketing or related business discipline Minimum of 6 years working within a bio/pharma company focused on marketing Experience working with Patient Support teams to design and deploy white-glove Patient Services Programs. Experience in translating patient insights into impactful consumer promotional tactics. Preferred Knowledge, Skills, and Abilities: Proven track record of launching rare disease brands with specific marketing responsibilities for consumer/patient. Strong grasp of marketing and engagement concepts that include Human Centered Design, Design Thinking, Omnichannel, and Patient Journey Mapping. Proven track record of executing fully integrated digital campaigns for patients. Strong leadership and emotional intelligence skills; capable of working through ambiguity and thriving in a fast, high-pressure environment. Proven advanced analytical skills, project management, and financial acumen skills. Experience in nephrology and/or highly competitive therapeutic rare disease areas. Previous experience working in patient services or biotech sales. Market research, business intelligence skills, a plus. Strong knowledge of marketing technologies: Salesforce Marketing Cloud, Acquia/Drupal CMS, Snowflake, Veeva Vault for Digital Asset Management (DAM). Our Benefits: Comprehensive medical, dental, vision and prescription drug coverage Company provided Basic Life, AD&D, Short-term and Long-term Disability insurance Tuition reimbursement 401(k) match PTO allotment each calendar year, paid holidays, and paid leave programs as well as other company provided benefits Competencies: Accountability for Results: Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change. Strategic Thinking & Problem Solving: Make decisions considering the long-term impact to customers, patients, employees, and the business. Patient & Customer Centricity: Maintain an ongoing focus on the needs of our customers and/or key stakeholders. Impactful Communication: Communicate with logic, clarity, and respect. Influence at all levels to achieve the best results for Otsuka. Respectful Collaboration: Seek and value others' perspectives and strive for diverse partnerships to enhance work toward common goals. Empowered Development: Play an active role in professional development as a business imperative. #J-18808-Ljbffr

Created: 2024-11-12