Associate Director, Marketing Science

Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) - delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world's leading brands in OMG agencies around the globe. As OMG continues to expand our portfolio of strategic client wins and partnerships, we are excited to be recruiting for positions that will be part of a massive consumer-centric, technology and innovative client we are onboarding! Overview: Associate Director, Marketing Science As the Associate Director, Marketing Science you will work closely with the Director, Marketing Science to lead media insights and analytics to demonstrate the business value of marketing and media investments. Your team will include highly skilled analytics and data science team members, and you will sit at the intersection of research, analytics, strategy and performance. Qualifications: Relevant post-secondary education, training, or equivalent experience Experience at a media agency, client, marketing analytics firm, or in a quantitative, data-driven field. 5-7+ years leading and developing a strong analytics and/or data science team. Experience with marketing mix modeling/econometric analysis and/or other branches of market research (custom survey research, advertising testing or tracking, new product research, etc.) Knowledge and experience with syndicated research sources/tools (e.g. ComScore, Nielsen, etc.) Familiarity with marketing technology (e.g. Data Management Platforms), ad-serving (e.g. Google DCM), and web analytics tools (e.g. Google Analytics, Adobe Analytics) Client Management: Strong ability to discover, interpret, and respond to client needs. Responsibilities: Build and develop a deep understanding of the client's strategic issues, initiatives and the competitive position. Ensure that analytics efforts lead to clear, compelling and actionable insights; and insightful narratives are constructed through sophisticated analytics techniques. Ensure a timely follow through on all scheduled and ad hoc deliverables. Provide and develop recommendations in the measurement plan development and execution. Generate and communicate clear, compelling and actionable insights; constructing insightful narratives through sophisticated analytic techniques. Recommend and implement research that aids the consumer insight gathering and strategic process. Identify opportunities and provide guidance to continuously improve processes. Lead, mentor, and train analysts and managers. Oversee and provide feedback on reports, POVs and other materials presented to clients. Oversee the consumer segmentation and audience identification/exploration processes. Support in designing tests to measure the incremental impact of media on business outcomes. Supervise cross-functional day-to-day tasks, ensuring team members have a clear understanding of proper priorities. Advocate for the integration of OMG solutions, capabilities, and products to deliver better outcomes for clients Manage team utilization of Omni, in order to effectively leverage our people-based marketing platform to drive targeted audience activation, develop creative channel planning ideas, analyze digital content inventory, and contribute to the overall success of our marketing efforts. #LI-GC1 This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits. Compensation Range $115,000-$125,000 USD Omnicom Media Group is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class. Review Our Recruitment Privacy Notice

Created: 2024-11-12