Consumer Marketing Manager- Mother and Childcare (...

Job Title Consumer Marketing Manager- Mother and Childcare (Stamford, CT) Job Description Come represent the voice of the consumer on the Philips Mother and Childcare Team, leading our fastest-growing business segment to drive category growth and maintain our #1 leadership position. This role is responsible for developing and executing marketing plans to drive household penetration, brand preference and market share in the Mother and Childcare Category in the U.S. market. Develop local go-to-market strategies (Segmentation, Targeting, Positioning, Portfolio definition, Pricing, and Promotion) to deliver measurable business impact and profitable growth. Your role: Build Marketing Plans (24 months rolling) linked to business objectives tied to the Strategic Plan of Record. Analyze consumer research, customer research, channel trends, current market conditions and competitor information to unlock new insights that will drive competitive advantage. Effectively analyze Mulo+ data to identify business issues and trends. Create Marketing Jobs To Be Done and briefs for demand generation programs, ensuring that business performance is being delivered according to KPIs. Assist Marketing Lead and global Category stakeholders in localizing existing global product platforms, keeping in mind category dynamics and retailer strategies. Develop commercial innovation to fill local consumer and customer needs (from insight to business case development to Go to Market strategy). Work cross-functionally to ensure full on-time and in-full delivery of innovations. You're the right fit if: You've acquired 3+ years of marketing experience. Brand Management and/or CPG experience highly preferred. Your skills include technical marketing and business analytics. You have a Bachelor's degree; MBA degree preferred. You must be able to successfully perform the following minimum Physical, Cognitive and Environmental job requirements with or without accommodation for this position. You're a Self Starter, resourceful, and always willing to take on more. Also must be able to work semi-autonomously. About Philips We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help improve the lives of others. If you're interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here. US work authorization is a precondition of employment. The company will not consider candidates who require sponsorship for a work-authorized visa, now or in the future. Company relocation benefits will not be provided for this position. For this position, you must reside in or within commuting distance to Stamford, CT. How We Work At Philips Our newly adopted hybrid work concept fuses flexibility with collaboration to deliver great outcomes for our people and our customers. We are embracing an approach wherein we spend more time together than apart - which for full-time employees translates to an average of at least 3 days working from the office and up to 2 days from home - for our hybrid roles. This requisition is expected to stay active for 45 days but may close earlier if a successful candidate is selected or business necessity dictates. Interested candidates are encouraged to apply as soon as possible to ensure consideration. Philips is an Equal Employment and Opportunity Employer/Disabled/Veteran and maintains a drug-free workplace. #J-18808-Ljbffr

Created: 2024-11-12