Sr. Manager, Customer Investment Strategy

Sr. Manager, Customer Investment Strategy Posted Date: Oct 31, 2024 Requisition Number: 123474 Location : Remote Note: This role can support a remote candidate. Additionally, we could support a hybrid working situation if candidate is located near Hershey, PA or Bentonville, AR. Summary: Responsible for supporting customer investment strategy with the goal of maximizing revenue and/or profitability across HSY portfolio. This role will support strategy refinement for working and non-working customer investment, including development, market & competitive analysis, analytics, implementation, and performance measurement. The Sr. Manager of Customer Investment Strategy will collaborate closely with HCI team, Sales teams and Sales Finance to execute commercial strategy. Responsibilities : Analyze and develop updated customer investment strategy across working and non-working spend (variable and fixed trade, freight, etc.) to maximize demand generation, aligned to BU commercial strategy (brand, portfolio and customer) Utilize advanced diagnostics, analytics, and customer strategy to build strategic roadmap for critical customer investment plans (by business segment, growth pillar, etc) Partner with Customer Investment Strategy, Promotional Optimization team and Sales Strategy to build in-year and out-year strategic roadmaps to align investments to maximize growth Establish ways of working and governance as part of monthly and annual planning process to better align customer investments to BU commercial strategy Deliver analytics and diagnostic capabilities and synchronize with monthly planning (MBR) and US CMG / Salty leadership Qualifications : Total Customer Investment: Broad experience setting commercial strategy Experience in planning and deploying customer investment strategy with demonstrated revenue, share, and profitably growth Strong CPG customer experience, involvement in customer-facing teams, customer JBPs, and experience in customer strategy setting & execution Consumer and commercial acumen; ability to connect BU objectives to brand, portfolio, and customer strategies and align those to customer investment strategy In-depth expertise in P&L / financial metrics and investment economics; especially gross-to-net Demonstrated experience in change management Ability to think strategically and align initiatives with long-term business goals Analytical orientation, including advanced proficiency in data analysis and interpretation Proficiency in business intelligence tools and software (e.g., Tableau, Power BI) Strong stakeholder management skills to collaborate with senior internal stakeholders across Hershey org (e.g., Sales Strategy, Sales Leadership, USLT, Omni, IDP) Experience and Education Requirements : Bachelor's degree in Business, Marketing, or related field; Preferred: Masters in Business, Marketing, or related field Minimum 6-8 years of experience in strategy, customer strategy, or related roles within a commercial function #LI-TL1 #LI-Remote

Created: 2024-11-12