Media Manager, Paid Search

Position Purpose: As a Paid Search Media Manager at The Home Depot, you will lead a team of paid media professionals that are responsible for executing and optimizing Paid Search investments across Google, Bing and other biddable media platforms. The Paid Search Manager will work cross-functionally with internal and external stakeholders to understand business objectives and oversee the development and execution of best-in-class Paid Search strategies that surpass expectations. The Paid Search Manager supervises a team of 2-5 direct reports and coordinates with external service providers to deliver best-in-class results. Key Responsibilities: 10% Budget Management - Budget management and stewardship of omni-channel investments 15% Channel Expertise - Partner with omni-channel partners, key stakeholders and business/initiative leaders across the enterprise to develop channel recommendations that support key customer, business and marketing goals and objectives 20% Direct Omni-Channel Plans - Help direct media agency and/or supervise direct reports on creation and execution of department-level omni-channel plans 10% Reporting & Learning - Support the analysis of reporting on channel performance and audience behaviors and incorporate learnings into current and future planning 25% Stakeholder Relationship Management - Develop and maintain strong relationships with key omni-channel stakeholders and business/initiative leaders across the enterprise 20% Test & Learn - Test and learn new and emerging omni-channel trends/opportunities that will help support frictionless customer experiences, drive our business and create competitive advantage Direct Manager/Direct Reports: This position typically reports to Sr Manager, Media This position has 2-5 direct reports Travel Requirements: Typically requires overnight travel less than 10% of the time. Physical Requirements: Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles. Working Conditions: Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable. Minimum Qualifications: Must be eighteen years of age or older. Must be legally permitted to work in the United States. Preferred Qualifications: Omni-channel agency planning/buying experience Hands-on Paid Search experience managing large budgets and multiple stakeholders Demonstrated proficiency in Google Ads and Bing Ads paid management platforms Masterly of 3rd party tracking and serving technology related to SEM (Search Ads 360 DoubleClick, Skai/Kenshoo, Marin, Adobe, Acquisio, etc) Active Google Ads, Bing/Microsoft Ads, SA360, Skai/Kenshoo or Marin Certifications preferred Possess a basic understanding of all digital media disciplines Previous management experience is desired Strong project management and multi-tasking skills are a must Strong analytical and problem-solving skills Detail oriented with strong attention to project management and follow-through Excellent presentation and analytical skills Exemplary written and oral communication skills Expert-level Excel and strong PowerPoint (PPT) skills Previous media agency experience preferred Must be a team player willing to provide support where needed with projects and planning Minimum Education: The knowledge, skills and abilities typically acquired through the completion of a master's degree program or equivalent degree in a field of study related to the job. Minimum Years of Work Experience: 5 Competencies: Decision Quality Collaborates Drives Engagement Ensures Accountability Plans and Aligns Communicates Effectively Customer Focus Develops Talent Drives Results Manages Conflict

Created: 2024-11-12