Product Marketing

Midea Group is one of the world's largest home appliance brands, offering the most comprehensive selection of products in the world to fully serve the needs of day-to-day living at home, at work, or anywhere else you go. We strive to aim high, put the customer first, transform and innovate the marketplace, utilizing our commitment, dedication, inclusion and partnership with our teams. We are a global company with over 150,000 employees and operations in more than 195 countries. As a publicly listed company, we are also ranked #245 as a Fortune Global 500 company and offers one of the most comprehensive ranges in the home appliance industry. Midea America is a subsidiary of Midea Group with over 300 employees in the US and over 1 Billion Business Revene, and we are expanding our presence in the US and North America. Job Summary The product manager is responsible for supporting brand management of assigned categories of major appliances. Core focus areas of product management include but not limited to product positioning, market strategies, product planning and line up, pricing and channel management, customer relationships, P&L forecasting and key performance metrics attainment. Essential Job Responsibilities Be the segment expert in the category for industry trend, regulatory issues, competition, pricing and other market intelligence analysis and share consumer and buyer insights Achieve targeted revenue and net profit. Forecast accurately and take necessary actions to meet aged inventory target. Coordinate product planning across the matrix with R&D, design and quality, identify opportunities for potential new product development, develop local line-up logic, product positioning, and price strategies Support key accounts management and sales Rep management in product sell-in, assist in developing channel and flooring strategy for new product launches, prepare for product line reviews, and drive initiatives to obtain sell-through. Manage the new product launch process, drive the marketing brief for features & benefit communication, and work closely with supplier and marketing organization to ensure readiness to launch all supporting assets, including digital, prepare product materials to support the field training teams. Manage product lifecycle by driving sell-through, managing promotional budget, improve cost, and managing end of life and transitions. Own category product marketing for sales and distributor teams with technical information; support launch efforts for future product plans. Coordinate communication, strategy development and execution with HQ and factories Other Duties as Assigned. Required Qualifications Bachelors degree in Marketing or related discipline 5 years in Product Marketing in Home appliance or consumer electronics industry. Financial Planning and Strategy, Marketing Concepts, Positioning, Territory Management, Sales Planning, Competitive Analysis, Understanding the Customer, Product Development, Client Relationships, Creative Services Salary: $110k-$140k, 15% bonus 401k and Medical. Midea America Corp. is an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Created: 2024-11-11