Campaign Manager

Description We're growing and looking to hire a Campaign Manager , who embodies our core values: People First, Customer Obsession, Strive for Excellence, and Integrity. About Claroty: Claroty is on a mission to secure cyber-physical systems across industrial, healthcare, commercial and public sector environments: the Extended Internet of Things (XIoT). The Claroty Platform integrates with customers' existing infrastructure to provide a full range of controls for visibility, exposure management, network protection, threat detection, and secure access. Our solutions are deployed by over 1,000 organizations at thousands of sites across all seven continents. Claroty is headquartered in New York City, with employees across the Americas, Europe, Asia-Pacific, and Tel Aviv. The company is widely recognized as the industry leader in cyber-physical systems protection, with backing from the world's largest investment firms and industrial automation vendors, as well as recognition from KLAS Research as Best in KLAS for Healthcare IoT Security, the Deloitte Technology Fast 500, the Forbes Cloud 100, and the Fortune Cyber 60. Responsibilities As a Campaign Manager , Your impact will be: Campaign Strategy & Execution : Develop and executestrategic, multi-channel marketing campaigns-including field marketing, email, Account-Based Marketing (ABM), search, and paid advertising-with a focus on lead generation and accelerating pipeline growth. Cross-Functional Collaboration : Partner across the Marketing & Sales teams to create impactful, cohesive campaigns and programs that align with shared goals. Performance Analytics & Reporting : Track, analyze, and report on campaign performance, demonstrating the impact on pipeline and revenue growth, with insights for continuous improvement. Third-Party Programs : Collaborate with external partners to craft and implement lead generation plans that effectively target the top, middle, and bottom funnel stages. Data-Driven Campaign Optimization : Leverage data to make strategic adjustments to campaigns and programmes to constantly improve and drive ROI. Webinar Program : Lead the global webinar programmes, producing high-quality content in English and relevant local languages to support global Field Marketing and Sales teams. Localized Campaign Tailoring : Customize campaigns for specific regions or customer segments, ensuring that messaging resonates with each local market. Customer Campaign Development: Design and execute campaigns focused on customer retention, upselling, and cross-selling customer opportunities Requirements What do you need to succeed in this role? Experience : 5+ years in Demand Generation, Regional Marketing, or Customer Marketing, ideally within a B2B technology or cybersecurity environment. Technical Proficiency : Hands-on experience with marketing automation tools (e.g., Marketo, HubSpot, Pardot) and CRM platforms (e.g., Salesforce). Analytical Mindset : Strong ability to analyze data to optimize campaign performance and guide decision-making. Communication & Project Management Skills : Proven skills in communication, project management, and stakeholder engagement. Cross-Functional Alignment : Demonstrated ability to work collaboratively with Sales, Product Marketing, Content Marketing and other departments to drive integrated marketing efforts. Creative & Strategic Thinking : A creative, out-of-the-box thinker who can develop unique and impactful marketing initiatives. Bonus: Relevant Experience: Familiarity with the OT Security space, particularly the buyers, competitors and the technology Industry focus : Experience building Marketing programs & campaigns targeting Industrial or Healthcare organizations End-to-End Campaign Ownership : 1+ years of experience driving campaigns from ideation through to launch. Why Claroty? Our Culture and Benefits: Claroty is a people first company . With strong bonds amongst the team, we believe in prioritizing personal care and support over work, confident that results follow from a harmonious environment. We celebrate professional and personal successes, committed to fostering a diverse and inclusive space. Stability , we demonstrate continued growth over the past few years, raised over 700M$ from top tier investors, we have top tier board members and our products are sold worldwide, over 1000 customers. We understand the importance of maintaining a healthy work-life balance , and encourage people to take the time they need to rest and prioritize their mental and physical health. We also provide a biannual "ClaroBreak", a company-wide long weekend shutdown so we can all rest, recharge and spend time with our loved ones. We care about your development . At Claroty, we prioritize excellence and uphold high professional and ethical standards. We encourage career growth and exploration within the company, facilitated by biannual performance reviews, feedback sessions, and individual development planning, complemented by professional courses. We believe in transparency and openness . That's why we regularly hold company all-hands, town hall meetings, and "Coffee with the CEO" sessions. We also conduct round table sessions and employee satisfaction surveys, to keep a pulse on what matters most to our team members and make our culture the best it can be. While we have physical offices in New York, Tel Aviv, London and Singapore, we also embrace a hybrid working culture . This flexibility allows us to tap into a diverse talent pool and enables our team members to work in a way that suits their individual preferences and circumstances. Claroty is an equal-opportunity employer committed to fostering a diverse and inclusive work environment for all. We encourage applications from candidates of ALL diverse backgrounds, and special accommodations are available upon request in all selection phases. Expected compensation for the role is between $90,000- $105,000. This is a good faith estimate but does not include equity, bonus, or other forms of payment. Pay will be by experience level, but those outside the salary band are welcome to apply. While we believe competitive compensation is a critical aspect of your decision to join us, we do hope you also spend time considering why our mission and culture are right for you. We are creating something amazing here, and we hope you are as excited about the future as we are.

Created: 2024-11-11