Advertising Manager

JOB SUMMARY The Advertising Manager is responsible for selling advertising to credible advertisers and maximizing the performance of the sales team. This role leads the sales team, gathers and analyzes competitive market conditions, and creatively utilizes inventory to achieve sales growth. The Advertising Manager oversees hiring, training, performance management, budgeting, and sales accountability systems for the sales and marketing team. In partnership with the Editor in Chief, the Advertising Manager develops, implements, and manages marketing tactics for the City Paper's print edition, website, and social media platforms. The Advertising Manager oversees the creation of the City Paper's brand tone of voice, increasing brand awareness, generating demand, and increasing customer loyalty. The Advertising Manager reports directly to the President of the Pittsburgh City Paper. Direct reports include sales representatives, account executives, digital coordinators, and marketing coordinators. ESSENTIAL JOB FUNCTIONS The Advertising Manager is accountable for: Setting annual budgets for the individual sales representatives to exceed department goals. Ensuring performance standards for all sales personnel are defined, communicated and met. Managing inventory, including setting rates, maintaining rate cards, and packaging promotions. Account management, including making joint calls, monitoring key account activity, quarterly account reviews of lists, monthly projection reviews and reading weekly contact management reports. Managing the development and execution of City Paper events. Updating the City Paper media kit and designing it in a way that is attractive to potential advertisers. Managing and designing campaigns to help promote City Paper to current and potential readers, focusing on using City Paper products and trade advertising. Encouraging and enforcing employee engagement, leadership skills, and above-average job performance within the department. Developing and enforcing departmental practices and procedures as they pertain to sales and marketing. Creating and maintaining sales incentive programs such as new business, sales bonuses, contests, team building initiatives, etc. Conducting weekly sales meetings. Following and enforcing all Company policies and procedures, including the EEO and safety guidelines, at all times. Performing any miscellaneous departmental duties as needed. JOB REQUIREMENTS Education and Experience Bachelor's degree in business administration or another related field - required 2 years media sales experience in the same or similar medium - required Experience managing people - required

Created: 2024-11-11