Senior Director of Marketing

Company Overview: Printfresh is a fast-growing family-run e-commerce business specializing in sustainable and whimsical sleepwear and apparel. Known for our unique prints and combined with a commitment to quality, sustainability, and customer satisfaction, we have established ourselves as a leader in the sleepwear industry. As we continue to expand our reach, we are seeking a talented and collaborative Marketing Director to lead our marketing efforts and drive our brand's growth. Position Overview: As the Senior Marketing Director at Printfresh, you will play a pivotal role in shaping and executing our long and short-term marketing strategies to drive brand awareness, customer engagement, and revenue growth. You will lead the marketing team, collaborate cross-functionally, and develop fun and unique campaigns that resonate with our beloved customers and fans.  This position reports directly to the CEO and is a part of the leadership team. Responsibilities: Key Areas of Oversight Paid Social advertising. Paid Search agency oversight. Retention Marketing (lead by Sr Mgr of Retention Marketing) (Email/SMS/Social community) Loyalty Organic Social Influencer Marketing   PR (via agency) Direct Mail (via agency) Affiliate Marketing (via agency) Brand Collaboration Marketing Efforts SEO Efforts (via agency) Landing page creation and collaboration for on Marketing Strategy and Execution Oversee the development and execution of comprehensive marketing strategies across multiple channels, including digital, social media, email, and influencer marketing. Oversee Meta ad spend with agency support and manage digital advertising campaigns to drive customer acquisition, retention, and conversion. Collaborate with Creative and Merchandising to ensure consistent and cohesive messaging across all touchpoints. Stay updated on marketing trends and competitor strategies to keep Printfresh's brand presence innovative and compelling. Team Leadership and Collaboration Lead and develop the marketing team, providing direction, feedback, and support to foster growth,innovation, and a positive and fulfilling work culture. Ability to build strong relationships with agency partners to ensure strong collaboration and performance results. Work closely with the VP of Merchandising to align on product launches, seasonal themes, and overall brand direction. Data and Analytics Leverage analytics and reporting to track campaign performance and make data-driven optimizations. Support efforts to improve retention and customer lifetime value through targeted campaigns and effective segmentation. Identify areas of improvement in our analytics and reporting processes, enhancing our ability to measure marketing ROI accurately. Customer Engagement and Retention Collaborate on the development of strategies to enhance customer retention, loyalty, and engagement, utilizing feedback loops from customer service insights. Oversee the execution of email and retargeting campaigns to maintain engagement and drive repeat purchases. Ensure the building and nurturing of relationships with influencers, partners, and customers to strengthen brand loyalty. Brand Growth and Community Building Support the elevation of Printfresh's social media presence with a focus on authentic storytelling, brand values, and community engagement. Support new initiatives by building excitement and engagement across channels. Requirements Qualifications: Bachelor's degree in Marketing, Business, or a related field preferred Proven track record of at least 10+ years in marketing roles, with at least 2 years in a leadership or directorial capacity. Prior experience managing a minimum $5M annual marketing budget. Experience in ecommerce marketing, preferably within the fashion or consumer goods industry. Strong understanding of digital marketing channels, including SEO, paid digital advertising, email marketing, social media, and content marketing. Excellent analytical skills and proficiency in using data to inform marketing strategies and decisions. Creative thinker with the ability to develop and execute innovative marketing campaigns. Exceptional leadership and team management skills, with the ability to motivate and guide a team. Effective communication and collaboration skills, with the ability to work cross-functionally. Results-driven mindset with a proven ability to drive revenue growth and achieve marketing goals. Familiarity with industry tools and platforms such as Google Analytics and marketing automation tools. Familiarity with EOS (Traction) model a plus, but not required. Training will be provided. Benefits This is a full-time position in our Philadelphia office, with a hybrid schedule. In office days are Tuesday-Thursday.  Health benefits Paid time off  401(K) plan with company match Employee discount

Created: 2024-11-10