Senior Director, Marketing, Business Solutions

About the Opportunity: We are seeking an experienced, dynamic Senior Director of Marketing for Shutterstock's Business Solutions Division to lead and elevate our B2B marketing strategy to drive growth, customer acquisition, and retention. As a key member of divisional leadership, this role will work closely with revenue growth leaders, Product Management, and Sales teams to align marketing efforts with business objectives. This role requires a strategic thinker who can translate business goals into innovative, data-driven, multi-channel marketing initiatives while ensuring measurable outcomes. The ideal candidate will have 8-13 years of experience in B2B marketing within an industry related to digital media, technology, or content solutions. This role is ideal for a marketing leader with proven experience in both strategic and hands-on marketing execution and a deep understanding of the entire enterprise customer journey, from lead generation and acquisition to retention and customer advocacy. This role will oversee a highly functioning and strategic team of marketing leaders focusing on business solutions customers at all stages of the marketing and product lifecycle. The Day to Day: Develop, execute, and refine a comprehensive B2B divisional marketing strategy that resonates with enterprise clients throughout their lifecycle and drives brand awareness and customer acquisition, retention, and engagement, including: Demand Generation & Lead Nurturing: Build and optimize demand generation programs, leveraging content marketing, digital campaigns, SEO/SEM, and email marketing to generate qualified leads and improve conversion rates. Business Line Marketing: Build and lead a team representing product-specific marketing functions to craft compelling value propositions, product messaging, and go-to-market strategies that differentiate Shutterstock in the marketplace. Digital Marketing: Oversee digital marketing efforts, including website management, paid advertising, and social media. Data-Driven Decisions: Use analytics tools to track performance, measure ROI, and make data-driven decisions for continuous improvement. Customer-Centric Marketing: Cultivate a customer-first, data-driven approach in all marketing initiatives, ensuring that the needs and goals of our customers are at the core of our marketing communications and campaigns. Team Management: Lead a team of marketing leaders representing the entirety of the marketing and customer lifecycle and all Business Solutions customer personas in a lean, agile environment, promoting a collaborative, high-performance culture while ensuring accountability and quality outcomes. Cross-Functional Collaboration: Work closely with Sales, Product, Engineering and other Shutterstock Marketing teams to ensure alignment and drive cohesive customer experiences. Brand Voice & Positioning: Oversee messaging and positioning efforts, ensuring consistency in our brand's voice and values across all channels and customer touchpoints. Budget Management: Develop and manage the marketing budget, ensuring all resources are allocated efficiently and programs are delivering strong returns. Stakeholder Communication: Report regularly to executive leadership on key metrics, marketing performance, and future opportunities. Act as a marketing advocate within the company and externally with key partners and stakeholders. What You'll Bring to the Role: Experience: 8-13 years in B2B marketing, with at least 5 years in a senior leadership role, ideally within digital media, technology, or content services, with a strong emphasis on enterprise-level solutions. Strong background in demand generation, digital marketing, and sales alignment within the B2B space. Demonstrated success in developing and executing marketing strategies that drive significant business growth. Experience in managing a marketing budget and optimizing resources to achieve objectives. Knowledge of marketing technologies (e.g., CRM, marketing automation, analytics tools). Leadership: Demonstrated experience managing and developing lean, high-performing marketing teams and partnering with cross-functional teams to align on go-to-market strategies and customer acquisition efforts. Highly creative, collaborative, and innovative approach to leadership. Education: Bachelor's degree in Marketing, Business, or a related field (Masters/MBA preferred). Strategic Vision: A solid understanding of the entire marketing lifecycle and how to create value for customers at each stage. Analytical Skills: Proficiency in using marketing analytics and data-driven insights to inform strategy and enhance the customer experience. Customer Focused: A passion for understanding and prioritizing customer needs, translating them into effective marketing strategies. Partnership: Exceptional communication, leadership, and interpersonal skills. Why Join Us? This is an exciting opportunity to shape the direction of our B2B marketing strategy and impact the growth of our enterprise solutions. You'll be joining a forward-thinking team that values innovation, creativity, and customer success. If you're a strategic, customer-centric marketing leader looking to make a tangible impact, we'd love to hear from you. Why Shutterstock: You have a direct impact on the success of the company. Your team's work matters and is essential to the evolution of our core business! Executive leadership cares personally. They prioritize growth and planning your career path with your goals and passions in mind. Flexibility to work between home and office with everything you need to be successful in both A generous and competitive benefits package. Shutterstock connects diverse artists and creative professionals around the globe with the agencies, brands and people who need their work and services. It's a place where creators come to be inspired and discover new ways to produce their best work. Shutterstock enables its employees to drive culture and tap into the world around them to develop the toolbox and solutions that help others share their world views. At Shutterstock, your ideas will be welcomed, your uniqueness will be celebrated, and you will be supported in presenting your view of the world as you experience it. We're champions of resiliency; quickly learning from our shortcomings in our pursuit of continuous growth. Diverse teams are critical to our success. We encourage people from different backgrounds to apply and we commit to creating and maintaining a culture where employees know they belong and have equal opportunities to succeed. #LI-MS1 #LI-Hybrid At Shutterstock, we are committed to providing competitive pay and benefits that are in line with industry standards. The compensation package offered may vary depending on employment experience, skills, and knowledge. You may also be eligible for our generous benefits package including health, wellness and financial benefits. Compensation ranges for candidates in locations outside of the location(s) below may differ based on the cost of labor, market, and additional factors. The pay range for this position is below: * 200,000 - 220,000 per year in New York Note: Commission-eligible roles are expressed as on-target earnings (base and commission). Non-commission roles are expressed as base salary only but are also eligible for annual incentives. Shutterstock Values We are one team collectively focused on creating an unrivaled experience for our Customers and Contributors. Our Values represent the mindset of the employee who will thrive at Shutterstock. If you are passionate about what you do, and want to become part of a cutting-edge technology company building industry leading products, please apply. Shutterstock is an Equal Opportunity Employer. Suitably qualified and eligible candidates are encouraged to apply regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law. Shutterstock ensures that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Persons with disabilities who anticipate needing accommodations for any part of the application process may contact, in confidence, . The referenced salary range is based on the Company's good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, education/training and skill level. Equal Opportunity Employer, M/F/D/V

Created: 2024-11-10