Director, Oncology Peer to Peer Marketing, Belamaf

Reference #: Site Name: USA - Pennsylvania - Philadelphia, Durham Blackwell Street, Waltham Posted Date: Nov 5 2024 Cancer continues to be a core area of intensive focus at GSK, and while much progress has been made in the past few years, more can be done to redefine expectations in cancer care. As we look to redefine expectations in cancer care, we need experienced, entrepreneurial-minded individuals to help on this journey. Being part of Oncology at GSK is being part of something special. The focus of the organization couldn't be clearer - we are fueled by a personal passion to give our customers and our patients MORE. More of ourselves, more to fight for, and more moments that matter! Are you an experienced marketer looking to be part of an innovative, dynamic, and growing organization? GSK's US Oncology Belamaf brand Team is looking for a Director, Peer-to-Peer Marketing As the Director Peer-to-Peer (P2P) Marketing you will focus on developing the Peer-to-Peer strategy of the brand, build and execute speaker programs and other Peer-to-Peer opportunities aligned to Belamaf strategy set. This role reports directly to the US Brand Lead. Strong Preference for the Director to be based out of Philadelphia (FMC). This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following: Partner with insights and analytics team and HCP Lead to ensure deep understanding of the Multiple Myeloma market and support the HCP operational/ launch plan Drive national and regional Peer-to-Peer marketing campaign strategy & tactical process (goals, planning, content creation, execution, KPIs) Ensure comprehensive approach to identification and monitoring of key thought leaders and strategic accounts and ensure appropriate commercial resources coordinated and deployed. Oversee speaker's bureau strategy and development of peer-to-peer programs (GPO & Third Party) Develop and implement an integrated National commercial advisory board plans to inform brand strategies. Develop congress plans, including commercial booth panels and materials, as well as pre and post launch congress media Work closely with Thought Leader Liaison team to identify key external experts Maintain close relationships with key / strategic customers, industry influencers, and our sales teams Possess strong leadership, scientific and business acumen and ability to manage multiple priorities, timelines and ensure compliance to all GSK policies. Partner with brand(s) in overlapping customer base to optimize outreach and programming efforts, e.g., dual brand deck and programs Ensure adherence to GSK International Code of Pharmaceutical Marketing and confirm that codes are implemented and applied appropriately Why you? Basic Qualifications: We are looking for professionals with these required skills to achieve our goals: Bachelor's Degree & 5 plus years' experience in Pharmaceutical/Biotech Marketing Ability to travel up to 50% domestic travel to congress, professional meetings and advisory boards Preferred Qualifications: If you have the following characteristics, it would be a plus: Marketing experiences should result in demonstration of the following. A comprehensive understanding of advanced marketing concepts including market analysis, consumer behavior, branding, positioning, and strategic planning Proficiency in utilizing a wide range of marketing tools and techniques such as advanced digital marketing platforms, analytics tools, automation software, and CRM systems Hematology/Oncology Experience Demonstrated ability to apply regional data and analyses to drive high impact business decisions. Strong verbal and written communication/ presentation skills Ability to work effectively across a matrix environment and influence without formal authority. Experience working with and managing external agencies, vendors and consultants in support of mark ting plans and field team needs. Demonstrated experience in strategy development and execution. Philadelphia FMC-based #LI-GSK Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees. Why GSK? Uniting science, technology and talent to get ahead of disease together. GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology). Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves - feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together. If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at (US Toll Free) or +(outside US). 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Created: 2024-11-10