Director Brand Strategy

Title: Strategy Director, Brand Location: Princeton, NJ Description: We are seeking a Strategy Director to support a pharmaceutical portfolio. In this position, you will play a critical leadership role on accounts guiding both clients and internal teams. We're looking for someone with a strong pharmaceutical and healthcare marketing background to both HCPs and consumers, a positive attitude, customer experience and engagement experience while being a strong leader, always ready to roll up their sleeves when needed. Responsibilities: Clarify business goals and priorities Market & design research and guide analysis to reveal deep audience & brand insights Lead the team in strategy development for a launch brand from positioning to complete communication plan Work with data analysts to determine business value, implied behavioral change, KPIs and metrics Experience with pharmaceutical launches, vaccines and go-to-market strategy. Build and nurture client relationships & leading workshops and work sessions Drive thought leadership, innovation and strategy group development Foster team member skills and professional growth Identify and develop organic and net-new business opportunities Partner with team to develop planning, brand vision and growth Qualifications: 8+ years of strategic experience with understanding of the agency environment 6+ years leading a strategy/planning team Minimum 3.5 years' experience with pharmaceutical industry marketing and launch brand experience and therapeutic experience in vaccines (Orthopedics and GI a plus) Proven expertise in brand positioning, market research, content strategy, digital marketing and integrated brand planning A track record of productive collaboration across disciplines including Analytics, User Experience, Technology, Account Management, Project Management and Creative Experience defining and leading qualitative and quantitative research Knowledge of digital technologies and analytics A compelling speaker who is comfortable creating and leading large group presentations and workshops A strong storyteller who can concept and drive a persuasive narrative through presentations. Ability to balance multiple projects at once Bachelor's degree required, MBA a plus About MRM MRM is a modern relationship marketing agency that delivers transformative creative solutions at the intersection of business, culture, and technology. MRM operates in a borderless, integrated way, to allow for greater collaboration and velocity-all to the service of helping businesses grow meaningful relationships with people. MRM is part of McCann Worldgroup and the Interpublic Group of companies (NYSE: IPG), and spans 35 offices across North America, Latin America, Europe, the Middle East, and Asia Pacific. For more information, please visit . We love our diverse workplace! MRM is an equal opportunity employer and does not discriminate on the basis of race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status or any other occupationally irrelevant criteria.

Created: 2024-11-10