Communications Manager - Commercial Banking

Description Our purpose - Opening up a world of opportunity - explains why we exist. Here at HSBC we use our unique expertise, capabilities, breadth and perspectives to open up new kinds of opportunity for our more than 40 million customers. We're bringing together the people, ideas and capital that nurture progress and growth, helping to create a better world - for our customers, our people, our investors, our communities and the planet we all share. We are seeking an experienced communications professional to lead communications for HSBC's Commercial Banking (CMB) division in the US, with an additional focus on innovation banking. As a key representative of the Global Communications function, this role will be pivotal in shaping HSBC's public presence by crafting and executing media strategies that enhance our reputation and align with business priorities. Reporting to the Head of Commercial Banking Communications US, the role involves collaboration with global and regional teams to drive media relations efforts and communicate with all stakeholders, internally and externally, promote HSBC's leadership in key areas, raise brand awareness and drive business consideration. As our Communications Manager - Commercial Banking you will: Drive Media Engagement: Build and maintain strong relationships with priority media to secure top-tier coverage for HSBC's Commercial Banking initiatives. Shape Reputation through Thought Leadership: Develop and promote thought leadership pieces, press releases, social media content, and external narratives that reinforce HSBC's leadership in commercial banking, innovation banking and global financial themes. Proactive and Reactive Issue Management: Identify emerging issues early by building strong stakeholder relationships, managing media inquiries, and mitigating risks proactively. Collaborate Across Teams: Work closely with global and regional communications and marketing teams to align external messaging with business objectives. Promote Global Campaigns Locally: Adapt and localize global communications campaigns to highlight HSBC's strategic priorities within the US market. Optimize Impact with Metrics: Leverage media monitoring tools and analytics to track performance, guide strategy adjustments, and maximize the effectiveness of communications efforts. For this role, HSBC targets a pay range between $82,600 and $123,900. The final fixed pay offer will depend on the candidate and a number of variables, including but not limited to, role responsibilities, skill set, depth of experience and education, licensing/certification requirements, internal relativity, and specific work location. At HSBC, our overall goal is to provide a competitive Total Reward Package, with an appropriate mix of fixed pay, and variable pay, as part of an employee's overall total compensation and benefits. Variable pay generally takes the form of discretionary, annual awards (sometimes referred to as a "bonus"). Additionally, HSBC offers a wide range of competitive and flexible benefits designed to help you improve your health and well-being, finances, and lifestyle. Qualifications You´ll likely have the following qualifications to succeed in this role: Experience: 7 years in communications with a focus on, media relations, or public relations, preferably within financial services or banking. Media Relations Expertise: Proven ability to cultivate relationships with top-tier media and secure impactful coverage. Strategic Communication Skills: Strong capability in crafting narratives and messaging that align with business objectives and promote thought leadership. Crisis Communications Experience: Expertise in managing issues and navigating media inquiries to protect the organization's reputation. Content Development: Skilled in developing press releases, op-eds, thought leadership articles, and other external communications materials. Collaboration and Stakeholder Engagement: Ability to work effectively within a matrixed environment, partnering with global and regional teams. Governance and Compliance: Familiarity with media relations governance frameworks and strict adherence to corporate policies. Analytical Skills: Experience using media metrics to assess impact and optimize communications strategies. In compliance with applicable laws, HSBC is committed to employing only those who are authorized to work in the U.S. Applicants must be legally authorized to work in the U.S. as HSBC will not engage in immigration sponsorship for this position. As an HSBC employee, you will have access to tailored professional development opportunities to ensure you have the right skills for today and tomorrow. We offer a competitive pay and benefits package including a robust Wellness Hub, all in a welcoming, diverse and inclusive work environment. You will be empowered to drive HSBC's engagement with the communities we serve through an industry-leading volunteerism policy, a generous matching gift program, and a comprehensive program of immersive Sustainability and Climate Change Initiatives. You'll want to join our Employee Resource Groups as they play a central part in life at HSBC, including the development of our employees and networking inside and outside of HSBC. We value difference. We succeed together. We take responsibility. We get it done. And we want you to help us build the bank of the future! All qualified applicants will receive consideration for employment without regard to age, ancestry, color, race, national origin, ethnicity, disability or medical condition, genetic information, military or veteran service, religion, creed, sex, gender, pregnancy, childbirth, caregiver status, marital status, citizenship or immigration status, sexual orientation, gender identity or expression or any other trait protected by applicable law. Job Field: Communications and Marketing Primary Location: North America-United States-New York-New York Req ID: 0000KJWK

Created: 2024-11-09