Manager Marketing Technology and Operations

Company : Highmark Health Job Description : JOB SUMMARY Lead the optimization and transformation of our marketing operations processes. This role will be instrumental in driving efficiency, effectiveness, and innovation across our marketing function. Successful candidates will be a strategic thinker with a passion for innovation and a track record of driving organizational change. They will possess both the operations expertise to optimize our marketing processes/supporting technology and the leadership skills to educate and guide teams through significant transformation. ESSENTIAL RESPONSIBILITIES Perform management responsibilities to include but are not limited to involved in hiring and termination decisions, coaching and development, rewards and recognition, performance management and staff productivity. Plan, organize, staff, direct and control the day-to-day operations of the department; develop and implement policies and programs as necessary; may have budgetary responsibility and authority. Process Optimization and Work Management: Develop and execute a comprehensive 3-5-year marketing operations transformation roadmap Implement and optimize marketing work management tools (e.g., Adobe Workfront, Salesforce Marketing Cloud) Establish a marketing operations center of excellence to drive best practices and continuous improvement Implement agile methodologies to increase speed-to-market and scalability Technology and Innovation: Architect and implement future-state vision for marketing operations technology stack Evaluate and implement Gen AI tools and use cases to enhance marketing operations and content development Drive a culture of data-driven decision making and operational excellence Develop a governance framework for rapid experimentation and iteration of marketing operation strategies Leadership and Change Management: Regularly report transformation progress to marketing leadership and manage stakeholder expectations Lead change management initiatives, including developing communication plans and training programs Build and lead a high-performing team of marketing operations specialists Develop and manage budget for marketing operations transformation initiatives Performance Measurement: Develop a comprehensive framework for measuring marketing operations ROI Implement performance dashboards providing real-time insights to drive decision making Other duties as assigned or requested. EXPERIENCE Required 5 years of Management or leadership role 5 years of Marketing operations implementation and optimization 5 years of Proven track record of successfully leading large-scale digital transformation initiatives 5 years of Expert knowledge of marketing work management tools (e.g., Adobe Workfront, Salesforce Marketing Cloud) "‹ Preferred 5 years of Deep expertise in marketing operations technology, data analytics, and agile methodologies 5 years of Professional experience using technology, tools, and AI in a Marketing function 3 years of Experience in managing budgets and diverse teams SKILLS Exceptional communication and change management skills Deep proficiency in marketing technology tools and platforms (e.g. work management, CRM, marketing automation, analytics tools) Expert understanding of marketing processes and workflows Strong ability to develop and execute marketing operations strategies and lead organizational change initiatives Proficiency in design and documentation of processes and structures for marketing workflows, tasks and campaigns Experience leveraging Gen AI to enhance marketing performance Strong analytical and problem-solving capabilities Experience with campaign management and optimization Strong understanding marketing costs, ROI and opertations budgets Proactive in learning and adapting to new marketing technologies, tools, and AI-powered marketing platforms. Ability to provide training to team members on new tools and processes EDUCATION Required Bachelor's degree in Business Administration, Marketing, Operations Management, or related field or relevant experience and/or education as determined by the company in lieu of bachelor's degree. Preferred Master's degree in Operations Management, Organizational Leadership LICENSES or CERTIFICATIONS Required None Preferred Certified Marketing Operations Professional (CMOP) Project Management Professional (PMP) Certified Change Management Professional (CCMP) Change Management Specialist (CMS) Adobe Workfront Project Manager Professional Adobe Workfront Core Developer Professional Language (Other than English): None Travel Requirement: 0% - 25% PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONS Position Type Office- or Remote-based Teaches / trains others Occasionally Travel from the office to various work sites or from site-to-site Rarely Works primarily out-of-the office selling products/services (sales employees) Never Physical work site required No Lifting: up to 10 pounds Constantly Lifting: 10 to 25 pounds Occasionally Lifting: 25 to 50 pounds Rarely Disclaimer: The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job. Compliance Requirement : This job adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies. As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times. In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Company's Handbook of Privacy Policies and Practices and Information Security Policy. Furthermore, it is every employee's responsibility to comply with the company's Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements. Pay Range Minimum: $92,300.00 Pay Range Maximum: $170,800.00 Base pay is determined by a variety of factors including a candidate's qualifications, experience, and expected contributions, as well as internal peer equity, market, and business considerations. The displayed salary range does not reflect any geographic differential Highmark may apply for certain locations based upon comparative markets. Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, age, religion, sex, national origin, sexual orientation/gender identity or any other category protected by applicable federal, state or local law. Highmark Health and its affiliates take affirmative action to employ and advance in employment individuals without regard to race, color, age, religion, sex, national origin, sexual orientation/gender identity, protected veteran status or disability. EEO is The Law Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled/Sexual Orientation/Gender Identity ( ) We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact number below. For accommodation requests, please contact HR Services Online at California Consumer Privacy Act Employees, Contractors, and Applicants Notice Req ID: J253356

Created: 2024-11-09