Associate Director, Paid Media

Are you an experienced Senior Paid Media Manager ready to take the step up to lead a high-performing team? Look no further! After continued successful growth, Hybrid's Digital team is expanding and currently hiring our first Senior Manager within the Paid Media team. While you will be hands-on, you will also play a vital part in the growth of the Digital team with the view to progressing into a department lead. You'll take the lead in optimising paid search, social, and programmatic campaigns. About Hybrid:Hybrid is a full-service media and creative agency in the heart of Philadelphia. We turn ideas into actionable insights and drive impactful results for our clients. Through a seamless combination of data, leading tech, and unique creativity, our digital teams drive business performance and long-term growth for our clients.Responsibilities:Provide direction of media campaign operations and manage campaign performance alongside the team, including but not limited to:Oversee campaign delivery and digital campaign optimizations to ensure effective and competitive performance for our clientsIdentify opportunities to adopt new and emerging paid channels and placementsAttending client meetings as the technical strategic lead, and participating in new business pitches for RFPsSet up new process improvements, implement ways-of-working, and grow the skills of the digital team. Particularly with GA4, GTM, and full cycle attribution and reporting with mainstream CRMsUnderstand the latest trends shaping digital marketing and advertising, adjust client strategies in response to theseSupporting the senior leadership team in Philadelphia in growing Hybrid's brand.Requirements:Minimum 4+ years working on paid media campaigns (including search, social, display, video)Digital leader mindset, combining technical expertise with great people skills to build strong relationships with internal stakeholdersProven experience leading a team and understanding the dynamics of an agency environment, including line management responsibilitiesExperience setting up event conversion tracking through GA4 and GTM for data-driven campaign management and outcomes-focused reportingAbility to build a strong understanding of clients' accounts and products to identify trends or issues that can then be raised with the wider teamAbility to analyze data and identify trends in customer behaviorWillingness to travel to other offices andor to client meetings as required.Benefits:Work for a global market leader with new offices in the heart of PhiladelphiaHuge potential for progression in line with our ambitious growth plansMonthly contribution to your physical health or wellbeing costs (e.g. gym membership, art classes) and Headspace subscriptionPaid training for career accreditationsInternal mobility options and established career pathsIncentive schemes, financial advice and company pension contributionsGenerous PTO entitlementComprehensive Health, Vision, Dental insurance401kCharity fundraising challenges and volunteering days.Please note we encourage you to apply for a role at Hybrid even if you don't meet 100% of the bullet points! We believe in creating an environment where there is a diversity of talent.

Created: 2024-11-09