Marketing And Advertising Manager

We're looking for a GU advertising manager who loves working with GU to help grow our business using paid ads. Company Overview: GU is a UNIQLO sister brand within the Fast Retailing group. GU aims to achieve our mission of "Allowing everyone to enjoy fashion easily and freely." GU offers seasonal fashion and reliable quality at amazingly affordable prices. GU has about 450 stores, mostly located in Japan, with some in Mainland China, Taiwan, Hong Kong and SOHO in NY. Our goal is to expand GU stores throughout the U.S. Market in the future. Position Overview: As a GU Advertising Manager, you will be responsible for developing, implementing and optimizing paid digital advertising campaigns across various platforms. The Advertising Manager will work alongside our US Marketing Manager to grow and enhance GU's brand awareness, online visibility, and sales.Your responsibilities will include:Manage the relationship, communication, and follow-up with our paid media agencyDevelop and execute strategies based on the business goalsMonitor campaign performance and provide deep analysis of data to adjust strategies and improve performance to achieve KPI'sManage budget for digital ad campaigns and ensuring efficient ad spendManage the asset creative process for digital campaigns including sourcing, sizing and writing ad copyLead meetings with agencies to set strategy and discuss, approach, and reportingReview daily, weekly, and monthly reporting and provide context to the local and global counterpartsStay up to date on industry trends and identify growth opportunities to expand our online reachFrequent in-person collaborationOther duties assigned by managerQualificationsRequirements: Bachelor's degree in Marketing, Advertising or a related field2+ years experience managing ads in a B to C retail business (fashion retail industry preferred) or working at an fashion focus advertising agencyKnowledge of Google Analytics and other reporting toolsProven track record of managing successful campaigns on ad platforms such as Google and MetaDeep awareness and understanding of current marketing trends and the media environmentAbility to work in a large organization, paying attention to details and implementing fast-paced PDCA cyclesStrong communication and collaboration skillsIs self-motivated, proactive and possesses a strong work ethic Is curious and able to share new ideas to help build and grow the brand Location & Hours:Location: GU SoHo New York OfficeThis is a hybrid role requiring 3 days in office and 2 days remote (schedule adjustment may be required occasionally to support business needs). Salary:$85,000 - $92,000 annual*The offered salary or salary range is based on several factors, including, but not limited to, overall experience, relevant experience, education level, certifications, applicable skills and expertise, and location of the position.As an Equal Opportunity Employer, GU USAUNIQLO USA does not discriminate against applicants or employees because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship, marital or domesticcivil partnership status, sexual orientation, gender identity or expression or because of any other status or condition protected by applicable federal, state, or local law.

Created: 2024-11-09