Channel Marketing Specialist II

The Channel Marketing Specialist II will support Cox Business's marketing efforts by developing and enhancing reporting capabilities, monitoring key performance indicators (KPIs), and providing insights to drive new customer acquisition, cross-sell, and upsell initiatives. Working closely with the Senior Manager for New Customer Acquisition and the Senior Manager for Cross-sell and Upsell, this role partners with cross-functional teams, including CSBI (Customer Service Business Intelligence), marketing analytics, pricing, and sales, to generate data-driven recommendations that optimize business and marketing campaign performance. What You'll Do Collaborate with CSBI to build and refine reporting on new customer acquisition and current customer cross-sell/upsell, focusing on key KPIs to assess and improve business outcomes. Conduct ongoing analysis, identify variances, and develop insights to provide actionable recommendations that enhance customer acquisition cross-sell/upsell efforts. Track and evaluate the performance of sales channels, particularly inside sales and digital channels, for new and current customers. Perform detailed analyses to uncover performance gaps, detect trends, and present insights for improvement in channel strategies. Oversee tracking of critical performance metrics, including web visits, quality visits, sales calls, marketing-related calls, and sales chats. Conduct regular analyses of these metrics, identifying variances and offering insights that support real-time adjustments and strategic improvements. Review reporting for 1:1 marketing and digital media tactics, conducting comprehensive analyses to reveal variances and provide insights that inform and enhance campaign performance. Collaborate with marketing and analytics teams to adapt campaign strategies based on findings to increase marketing effectiveness. Partner with CSBI, marketing analytics, pricing, and sales teams to access necessary data, create detailed reporting, and extract critical insights that inform decision-making. Act as a liaison with various teams to ensure data alignment and maintain consistent reporting processes, enhancing the accessibility and accuracy of performance metrics. What's In It For You At Cox, we reward your hard work with meaningful benefits. First, we offer a highly competitive compensation package, 401(k) with a generous company match, comprehensive healthcare, life, and disability benefits, plus numerous other benefits, including adoption assistance, pet insurance, and discounts on travel and cars! We value people more than technology. That means you'll work within a culture and with a team that values your leadership, your experience, your contributions, and you - yes, you - as a person. We believe recognition is important, and Cox strives to celebrate those who help make us successful every day. We also encourage diversity and support inclusion; we want you to do you and feel comfortable doing so. We also offer boundless opportunities for growth; you can sharpen your skills, learn a new talent, join a mentoring program, even earn an advanced degree. You'll find the potential for lateral or upward career growth within the Cox family businesses, including the innovative startups in transportation mobility, clean tech and more. Who You Are Minimum Bachelor's degree in a related discipline and 4 year's experience in a related field. The right candidate could also have a different combination, such as a master's degree and 2 years' experience; a Ph.D. and up to 1 year of experience; or 8 years' experience in a related field. 2+ years of experience in a data analysis, marketing analytics, or a related role, preferably within a B2B environment. Strong analytical skills with a demonstrated ability to apply statistical and analytical techniques to drive business insights. Proficiency in data re

Created: 2024-11-09