Website and CRM Manager

Position: Regular, Fulltime, Exempt Department: Marketing & Communications Reports to: Director of Integrated Marketing Summary: The Website and CRM Manager role will help the Cleveland Foundation become more customer-centric through data-driven marketing models that inspire giving to help improve lives in our community. The foundation is undergoing a digital transformation leveraging Salesforce Marketing Cloud to strengthen our value proposition in the increasingly digitized world of philanthropy. Responsibilities and Expected Outcomes: Salesforce CRM Lead the implementation and management of Salesforce Marketing Cloud, acting as the internal marketing-technology subject matter expert Responsible for creating customer journeys and maximizing CRM marketing efforts. Provide best practices, recommendations and training to the marketing team and across the foundation Partner with the philanthropy Salesforce lead and the grantmaking Salesforce lead to become a Salesforce CRM champion, refining the process of inputting customer and stakeholder interactions and data Ensure customer journeys strategically translate marketing leads into qualified philanthropy prospects in a way that is coordinated and optimized with the philanthropy team and their Salesforce lead Gather and document requirements for new campaigns to be implemented in Salesforce Marketing Cloud and integrated with the foundation's digital ecosystem Leverage Salesforce Marketing Cloud to implement automation and personalization across digital platforms and content. Website and Digital Platforms Provide support to the marketing team and agencies for the Cleveland Foundation portfolio of new and existing platforms, including and Ensure customer-facing digital platforms are structured and search engine optimized based on the foundation's content strategy and ongoing content needs Collaborate with the integrated marketing team members to ensure seamless integration between Salesforce, social media and marketing campaigns to drive website visits. Analyze Salesforce data to provide meaningful insights and recommendations to make data-informed decisions to help drive lead generation Collaborate with internal teams to develop landing pages for key initiatives and announcements Adopt a continuous improvement mindset, always looking for opportunities to improve the digital life cycle. Continually test and track journeys to ensure they are driving optimal behaviors and results. Partner with the IT team to evaluate emerging technologies, drive enterprise-wide use of modern digital tools and approaches that will accelerate giving. Identify trends and insights to optimize digital marketing performance and CX. Stay ahead of consumer data privacy changes to ensure compliance. Required Skills and Qualifications: Bachelor's, advanced degree or equivalent work experience in business, IT, digital marketing, analytics or a related field. MBA (or equivalent) from an accredited college/university is welcomed, but not required Minimum four years of hands-on experience implementing and using Salesforce Marketing Cloud, Salesforce Sales Cloud and Google Analytics Experience with marketing automation, search engine optimization, A/B testing, customer journey optimization, lead generation, email marketing and conversion management Email design experience and HTML/CSS or JavaScript experience Solid understanding of web, mobile, search, email and digital ads Exceptional ability to translate technical concepts into easy-to-understand, concise language Ability to plan, organize and pay careful attention to detail while supporting multiple projects, internal clients and deadlines in a fast-paced work environment Strong belief in team and client service, including experience collaborating and supporting a team and working effectively with persons and communities from diverse backgrounds Excellent analytical capabilities of digital metrics with advanced proficiency in web analytics tools Commitment to racial equity and inclusion in all areas of work Excellent interpersonal and relationship building skills, bi-lingual a plus. Passion for the nonprofit sector and making a positive impact on the lives of others Other Helpful Experiences/Qualifications: Salesforce certification Ability to contribute as an active member of the marketing and communications team, participating in other duties as assigned Interest in or familiarity with the Cleveland region and its nonprofit sector a plus Demonstrated community involvement Desire to continue learning and growing

Created: 2024-11-09