Vertical Marketing Manager, Enterprise Verticals

The Vertical Marketing Manager is responsible for developing and executing targeted marketing strategies for specific industry verticals such as government, education, healthcare, quick serve restaurants, banking, and manufacturing. This role involves collaborating with cross-functional teams to create customized campaigns, sales enablement materials, and content that align with each vertical's unique business goals and customer needs. The Vertical Marketing Manager will also oversee market research, competitive analysis, and event management, ensuring strong brand positioning and lead generation. Additionally, they will manage budgets, track campaign performance, and adjust strategies to optimize ROI within each vertical. What You'll Do Vertical-Specific Campaign Strategy: Develop and execute tailored marketing strategies for each vertical, defining objectives, key messages, and performance metrics in collaboration with sales, product, and operations teams. Sales Enablement & Support: Create and deliver sales materials, provide training, and share insights on vertical-specific trends to ensure sales teams effectively engage enterprise customers. Market Research & Competitor Analysis: Conduct ongoing market research and competitor analysis to keep marketing strategies competitive and relevant, adapting messaging as industry trends and regulations evolve. Event Management & Thought Leadership: Plan and manage vertical-specific events, webinars, and conferences, collaborating with stakeholders to ensure lead generation and strong industry positioning. Message Integration & Content Development: Ensure cohesive messaging across all channels, aligning marketing efforts with product launches, industry trends, and vertical-specific priorities. Budget Management & ROI Tracking: Manage the marketing budget for each vertical, track performance metrics, and adjust strategies to improve efficiency and ROI. What's In It For You At Cox, we reward your hard work with meaningful benefits. First, we offer a highly competitive compensation package, 401(k) with a generous company match, comprehensive healthcare, life, and disability benefits, plus numerous other benefits, including adoption assistance, pet insurance, and discounts on travel and cars! We value people more than technology. That means you'll work within a culture and with a team that values your leadership, your experience, your contributions, and you - yes, you - as a person. We believe recognition is important, and Cox strives to celebrate those who help make us successful every day. We also encourage diversity and support inclusion; we want you to do you and feel comfortable doing so. We also offer boundless opportunities for growth; you can sharpen your skills, learn a new talent, join a mentoring program, even earn an advanced degree. You'll find the potential for lateral or upward career growth within the Cox family businesses, including the innovative startups in transportation mobility, clean tech and more. Who You Are Minimum Bachelor's degree in a related discipline and 6 years' experience in a related field. The right candidate could also have a different combination, such as a master's degree and 4 years' experience; a Ph.D. and 1 year of experience; or 10 years' experience in a related field. Requires strong knowledge of Microsoft Word, Excel, PowerPoint, SalesForce, and Marketing Cloud or other equivalent email marketing platform. Strong analytical skills, excellent communication and project management abilities, and proficiency in marketing automation and CRM tools as well as the ability to work effectively with teams throughout organization. Demonstrated "matrix management" experience and ability to drive programs and get things done in a virtual leadership environment. Preferred Experience in vertical marketing desired. CCI employees will get priority screening! USD 85,500.00 - 128,300.00 per year Compensation: Compensation includes a base salary of $85,500.00 - $128,300.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program. Benefits: The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, parental leave, and COVID-19 vaccination leave. About Cox Communications Cox Communications is the largest private telecom company in America, serving six million homes and businesses. That's a lot, but we also proudly serve our employees. Our benefits and our award-winning culture are just two of the things that make Cox a coveted place to work. If you're interested in bringing people closer through broadband, smart home tech and more, join Cox Communications today! About Cox Cox empowers employees to build a better future and has been doing so for over 120 years. With exciting investments and innovations across transportation, communications, cleantech and healthcare, our family of businesses - which includes Cox Automotive and Cox Communications - is forging a better future for us all. Ready to make your mark? Join us today! Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page . Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.

Created: 2024-11-09