Senior Director of Brand

McKesson is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare. We are known for delivering insights, products, and services that make quality care more accessible and affordable. Here, we focus on the health, happiness, and well-being of you and those we serve - we care. What you do at McKesson matters. We foster a culture where you can grow, make an impact, and are empowered to bring new ideas. Together, we thrive as we shape the future of health for patients, our communities, and our people. If you want to be part of tomorrow's health today, we want to hear from you. The state of healthcare is complex, but our shared purpose isn't: CoverMyMeds is dedicated to solving medication access challenges, helping patients get the medicine they need to live healthier lives. The CoverMyMeds Marketing team is seeking a dynamic Senior Director to lead our Brand functionThis pivotal role reports to the VP Head of Marketing and leads our Brand, Design, and External Communication teams. You will drive growth by owning our brand identity, brand reputation & public relations, brand management, value stories, messaging, content marketing, thought leadership, and design & copy capabilities. It is highly visible, with active engagement and presentations at all levels of the organization. Your team will collaborate with our Product Marketing, Research, Demand Gen, and Marketing Operations teams to deliver work up and down the funnel. The CoverMyMeds marketing organization has a primary role of Commercial Marketing. We are rooted in McKesson's values, have a caring culture, and work as one-team. You should be wired to be inclusive, creative, Customer-First, and results-driven. This role is part of the Marketing Leadership team and will make decisions that accelerate our function, improve our impact, and develop our people. The winning candidate will be an expert Marketing leader shaped by a progressive career of wearing many hats, driving results, and making positive impact for teams. CoverMyMeds Brand Leadership Own, define, and evolve the CoverMyMeds Commercial brand. Collaborate with the Director of Brand, Head of Marketing, Commercial leaders, and executives to define, push, elevate, and extend brand strategies, perceptions, and deliverables. Lead the team to execute standout brand campaigns that improve awareness and consideration. Own our visual identity and lead team to develop brand assets in partnership with McKesson Corporate branding. Identify new opportunities to expand brand reach and effectiveness. Impactful Marketing Foster a collaborative environment to maximize impact of our marketing plan operating model. Lead team to deliver the brand, design, and communication components in our marketing plans. Establish modern capabilities, frameworks, and methodologies for written and visual storytelling across all marketing channels and at all stages in the funnel. Create clarity, partnerships, and processes to ensure cohesive marketing efforts. Ensure accurate resourcing and budgeting models. Own Capabilities to Drive Results Social Media Marketing: Lead team to grow our social media marketing capabilities, and drive results through social selling with our Sales teams. Expand blog reach and impact to drive audience engagement by aligning narrative to both Customer interests and CoverMyMeds priorities. Reputation management: Lead team to grow the thought leadership and public relations capabilities for CoverMyMeds, including process and risk tolerance through partnerships. Performance and ROI Management Own brand health, equity and awareness measures. Own performance of the blog, social selling, external communications. Own team engagement and performance management. Achievement of the Marketing Scorecard in partnership with the Marketing Leadership Team Manage resources and budget allocation to drive ROI. Create systems to analyze and report on marketing, communications, and brand performance. Deliver on KPIs by assessing brand perceptions and campaign metrics. Use data and insights to guide decision-making and improve team deliverables. Be a leader on the best Marketing Leadership Team at McKesson Develop team expertise in messaging, content, brand strategy, social media, and PR. Strengthen team organizational communication, collaboration, and performance. Set clear and aligned goals to improve team performance and engagement. Build strong partnerships within CoverMyMeds and McKesson. Create talent plans, improve employee engagement, and build team culture. Minimum Job Qualifications: gEducation/Trainin 4-year degree in communications, marketing, or related field or equivalent experience Business Experience - 7+ years people management 12+ years in marketing, brand, or communications Proven track record in leading brand strategies for complex organizations. Experience developing and optimizing marketing operating models. Healthcare or Life Sciences/Biopharma experience hghly preferred. Specialized Knowledge/Skills - Demonstrated expertise in brand identity, positioning and value propositions. Demonstrated excellence in setting strategy and driving performance of a team. Demonstrated experience managing and optimizing budgets to achieve KPIs. Expertise in digital, paid, and social media campaigns. Expertise in managing multiple projects and stakeholders. Experience in managing a brand for large-scale, complex businesses. Experience deploying work against full-time staff, contractors, and agencies. Outstanding leadership, storytelling, and communication skills. Strong analytical, strategic thinking, and problem-solving abilities. Strong ability to autonomously lead and operate a team. Strong proficiency in audience/market research and analysis. Working Conditions: Columbus, McKesson Hub, or remote office setting Travel ~25% We are proud to offer a competitive compensation package at McKesson as part of our Total Rewards. This is determined by several factors, including performance, experience and skills, equity, regular job market evaluations, and geographical markets. The pay range shown below is aligned with McKesson's pay philosophy, and pay will always be compliant with any applicable regulations. In addition to base pay, other compensation, such as an annual bonus or long-term incentive opportunities may be offered. For more information regarding benefits at McKesson, please click here. Our Base Pay Range for this position $145,500 - $242,500 McKesson is an Equal Opportunity Employer McKesson provides equal employment opportunities to applicants and employees and is committed to a diverse and inclusive environment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age or genetic information. For additional information on McKesson's full Equal Employment Opportunity policies, visit our Equal Employment Opportunity page. Join us at McKesson!

Created: 2024-11-08