Product Marketing Specialist - Controls

Build your Career with an Industry Leader LSI's heritage spans more than 40 years, beginning in 1976 when the company was founded. The company employs about 1,900 people at 16 manufacturing plants in the U.S. and Canada and we continue to grow. Headquartered in Greater Cincinnati Ohio, LSI is a publicly held company traded on the NASDAQ Stock Exchange under the symbol LYTS. We manufacture commercial lighting solutions, advanced graphic and image solutions, digital and retail display solutions. We are looking for a Product Marketing Specialist - Controls, to support our team at our corporate location in Cincinnati, Ohio . Summary: The Marketing Product Specialist for Controls will be responsible for supporting the product marketing function with the LSI product management team and will develop knowledge and expertise in all operational and marketing aspects of the product. This role will also perform activities such as sales technical support, commercial support, forecasting, sales reports, quoting processes, project reviews, competitive analysis, design and layout of lighting controls systems. This position is a key functional role within the organization. This role will interact regularly with the entire product management team, the full staff of the marketing team, everyone on the controls engineering team, other engineering team members, customer service, field service, sales leadership, sales management, external representative agencies, contractors and end use customers. This is a full-time position. To improve communication, collaboration and teamwork, remote work is not available. STRATEGIC New Product Development Support and assist in driving and actioning new product opportunities Manage product line portfolio roadmaps in conjunction with the lead product manager Identification and evaluation of organic growth strategies Use of VOC (Voice of Customer) tools to understand customers' technology needs, strategic direction, and how to tailor a solution to meet those needs Portfolio Management Develop forward-looking product plans that enable profitable growth into the future. Knowledge and analysis of competitors and competitor products to support sales and product development Fact-based analysis of market trends, competitive data, technology advancements, customer needs assessment, and new product developments. TACTICAL Field customer, agent and sales manager requests for design and layout support for controls. Organize designs and deliver system layout construction documents with accompanying quotation for lighting control systems Support education and training for customers, agents and sales managers to increase awareness of general lighting controls, LSI lighting control systems, as well as tactics and skill to message and pitch LSI lighting controls products Travel to project job sites to participate in on-site programming and commissioning of LSI lighting control systems. At conclusion of programming, train individuals at site on use of the system. Financial Support manager with Operations and Finance to ensure that the product lines meet revenue and profitability targets. Product Line Commercializing new or existing products - create and implement marketing plans that drive growth. Understand applications of product technologies to address specific customer needs. Represent the Company at tradeshows and other events for business products Fully support the launch of products and product improvements Provide general and technical input to Commercial Marketing when required Provide leadership on product-related problems Customer / Sales Ability to effectively interact with the sales organization to bolster knowledge of the product lines and strategies to increase revenues and high-value customer engagements Presentations on product lines to customers, including agents, distributors, contractors, architects, and designers. As required, provide technical and sales support, including training, to local sales representatives around the relevant markets and other product lines. Effectively communicate the value proposition of the Company's products to the sales team and develop the sales tools that support the selling process for products and services, including side-by-side product specifications from competitive analysis and sales fighter guides. Internal Business Requirements Support preparation of the product demand forecast based on the market forecast and meet market share objectives and support the S&OP process. Communicate with management and internal support staff and keep them informed of all market developments Support Operations with systemic product issues related to quality, supply, or design. Presentations to the internal groups, such as the executive team, customer service, and sales. Skills & Experience 4-year degree required Self-Starter with the ability to identify the need to change and make it happen Analytical mindset geared towards overcoming barriers and reaching future potential customers Technical aptitude - a general understanding or interest in how things works, both mechanically and electronically Ability to influence and communicate with external and internal groups Ability to act as a team leader and be a catalyst for change Ability and motivation to learn new computer software Ability to laugh and enjoy a team environment Competencies Excellent problem-solving skills Highly motivated with a hands-on attitude Customer Orientated Financial Aptitude Team Oriented Driven by results Domestic travel is required, targeted less than 25% Benefits: 401(k) Health insurance Dental insurance Vision insurance Paid time off EEOC: LSI is committed to a diverse and inclusive workplace. LSI is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Created: 2024-11-08