Senior Manager SEM/Etail

Summary We are seeking an experienced and dynamic Senior Manager of Paid Search and Etailer to join our team. The ideal candidate will be responsible for leading and managing our paid search campaigns and etailer strategies to drive online visibility, quality traffic, and sales for our B2B internet, telephone, and cloud services across digital and inbound channels. This role requires a deep understanding of digital marketing, exceptional analytical skills, and a proven track record of managing high-performing campaigns in collaboration with internal and external partners. Responsibilities Develop and implement comprehensive paid search strategies to achieve revenue targets and business objectives. Manage and optimize PPC campaigns across various platforms including Google Ads and Bing Ads, in close collaboration with agency, platform representatives, internal media team members, and internal boundary partners. Manage sales leads and targets associated with SEM (Search Engine Marketing) and etailer efforts, ensuring alignment with overall business goals. Develop and implement branded and non-branded paid search strategies. Balance SEM and etailer PPC bid ecosystems to maximize performance and efficiency. Oversee etailer partnerships and strategies to maximize leads and sales from 3rd party websites and call centers, tracking incentives and performance, supporting program success and ensuring brand compliance. Understand the functions of website and digital sales funnels and apply SEM strategies to maximize digital capabilities and performance. Support efficient growth and optimization of quality inbound call volume, growing sellable volume and reducing non-sellable calls from paid media. Analyze and interpret campaign performance data, providing actionable insights and recommendations for improvement. Collaborate with cross-functional teams including sales, marketing, and digital to align marketing strategies with business goals. Stay current with industry trends, best practices, and emerging technologies to ensure the company remains competitive in the digital space. Leverage budding AI PPC capabilities to enhance campaign performance, working with technology teams to enable proper data into and out of management platforms, to properly test and measure new tactics. Manage budget allocation, bid strategies, and ROI optimization for paid search campaigns. Lead and mentor a team of digital marketing professionals, fostering a culture of continuous learning and improvement. Prepare and present regular performance reports to senior management, highlighting key metrics, campaign outcomes, and future opportunities. Requirements " CCI employees will receive priority screening" Minimum Bachelor's degree in a related discipline and 8 years' experience in a related field. The right candidate could also have a different combination, such as a master's degree and 6 years' experience; a Ph.D. and 3 years' experience in a related field; or 12 years' experience in a related field. Minimum of 5 years of experience in managing paid search campaigns and etailer strategies, preferably in a B2B environment. Proven expertise in Paid Search / SEM / PPC campaign management and optimization. Strong analytical skills with the ability to interpret data and make data-driven decisions. Excellent understanding of B2B digital marketing principles, SEO, and content marketing. Experience with digital marketing tools and platforms such as Google Ads, Search Ads 360, Google Analytics, Adobe Analytics, and others. Outstanding communication and presentation skills. Ability to work collaboratively in a fast-paced, dynamic environment. Leadership experience with a track record of mentoring and developing team members. Proven ability to manage partnerships with outside vendors and internal stakeholders. Preferred BS/BA degree in related discipline strongly desired (i.e. Marketing, Business, etc.). Experience in telecommunications industry desired USD 117,300.00 - 195,500.00 per year Compensation: Compensation includes a base salary of $117,300.00 - $195,500.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program. Benefits: The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, parental leave, and COVID-19 vaccination leave. About Cox Communications Cox Communications is the largest private telecom company in America, serving six million homes and businesses. That's a lot, but we also proudly serve our employees. Our benefits and our award-winning culture are just two of the things that make Cox a coveted place to work. If you're interested in bringing people closer through broadband, smart home tech and more, join Cox Communications today! About Cox Cox empowers employees to build a better future and has been doing so for over 120 years. With exciting investments and innovations across transportation, communications, cleantech and healthcare, our family of businesses - which includes Cox Automotive and Cox Communications - is forging a better future for us all. Ready to make your mark? Join us today! Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page . Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.

Created: 2024-11-08