Digital Project Manager

United in Performance. Inspired by Innovation. The Mining and Infrastructure Attachments division is a global leader in developing, manufacturing, and marketing hydraulic attachment tools, ground engaging tools, and infrastructure battery-powered hand tools and attachments. Our products serve diverse industries including mining, construction, infrastructure, demolition, and recycling. With production facilities spanning six continents, including major hubs in Sweden, Germany, the USA, and Australia, we are committed to delivering excellence in both products and services. As a leading global manufacturer of industrial tools and attachments, our premium brands include Paladin, LaBounty, Pengo, and STANLEY which offer premier equipment and services in more than 200 product categories. In this role, your mission and responsibilities will be to: As the Digital Project Manager, you'll be part of the Epiroc Attachments division (ATD) team, reporting to the Industrial Tools and Attachments business line Director of Customer Marketing. You will be responsible for developing digital properties and capabilities that support all forms of digital marketing. You will work closely with the marketing and IT teams to develop, maintain, and enhance online and digital properties in support of the digital strategy for the business line and division, including: Lead the development, management, and ongoing enhancement of digital properties and capabilities that support all forms of web and digital executions. Partner closely with the marketing/communication and IT teams across the division and company to develop, maintain, and enhance online properties, digital strategy, and PIM management. Gather internal and external customer requirements and use them to create in-depth marketing and functional requirements documents for scoping, prioritization, and implementation with internal and external web design, and IT teams or external agencies. Manage large-scale web projects, including drafting project initiation documents, gaining internal customer approvals, and ensuring on-time, on-budget project delivery. Track the performance of digital campaigns, listings, and properties using established KPIs. Evaluate market research, test results, and competitive intelligence to adjust strategies. Use data, analytics, and competitive benchmarking to continually optimize digital properties. Act as project manager for digital development initiatives including coordinating deliverables and establishing deadlines. Work cross-functionally to develop a consistent online presence and experience, identify opportunities to increase conversion, and cultivate improved relationships with our audiences. Collaborate with IT, external agencies, and internal digital marketing team members to develop and manage digital capabilities, including chat, web forms, dynamic content, retargeting, PIM, and more. Identify and develop new digital traffic-driving opportunities to increase reach, customer acquisition, and sales. Work closely with the Project Manager Brand Communication to create digital content for ATD Customer Solutions Center. Experience and requirements: You're a curious problem solver who can bring big ideas to life. You're creative and scrappy but can navigate a large organization with ease. You're agile and adaptable but work with precision to ensure we always deliver top-notch customer experiences. You also have: Bachelor's degree in marketing or equivalent experience Minimum of 5 years of experience in marketing or IT and digital property management. Strong project management and organizational skills. Proven ability to manage complex web development and marketing projects, including IT integrations. Knowledge of best practices across various digital functions, such as web development, engagement, remarketing, and acquisition marketing (including email, banner ads, online video, paid search, and SEO), as well as web analytics. Experience with content management systems like Drupal, Sitecore, or Adobe Experience Manager is preferred. Practical knowledge of front-end web languages (HTML5, CSS) and industry best practices. Experience with web analytics and reporting tools, particularly Google Analytics. Exceptional verbal and written communication skills. Epiroc USA LLC is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Employment at Epiroc USA LLC is "at-will," which means that either you or the company can terminate the employment relationship at any time, with or without prior notice, and for any reason not prohibited by statute, by state and federal guidelines. All employment is continued on that basis. No supervisor, manager or executive of the company, other than the General Manager in signed writing, has any authority to alter the foregoing. The signature of this document serves as an acknowledgment of receipt and does not create a contract of employment. Note: This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job. Employees are held accountable for all duties of the job. LI-Remote Epiroc is a global productivity partner for mining and construction customers, and accelerates the transformation toward a sustainable society. With ground-breaking technology, Epiroc develops and provides innovative and safe equipment, such as drill rigs, rock excavation and construction equipment and tools for surface and underground applications. The company also offers world-class service and other aftermarket support as well as solutions for automation, digitalization and electrification. Epiroc is based in Stockholm, Sweden, had revenues of more than SEK 60 billion in 2023, and has around 18 200 passionate employees supporting and collaborating with customers in around 150 countries. Learn .

Created: 2024-11-07