Group Copy Supervisor [Pharma/Healthcare]
Taylored Search - new york city, NY
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NOTE: Healthcare advertising experience (HCPDTC) is an absolute MUST for this position. Only qualified applicants who submit a portfolio will be considered. Job Title: Group Copy SupervisorAbout the Client:A full-service health creative agency aspires to drive healthy change. With an established network of like-minded, independent agencies across 17 countries, this client continues to be globally recognized for creativity and innovation in the health and wellness space. Specialty areas include HCP (healthcare professionals) and DTC (direct to consumer) promotion, with supporting strategic services such as planning, digital experience, payer and medical.RoleThe Group Copy Supervisor will be responsible for generating ideas and running the day-to-day of the brand through to the finished product. The Group Copy Supervisor works closely with creative and account teams to ensure adherence to client's marketing strategies and objectives within specified deadlines. The Group Copy Supervisor supervises junior writers on projects and works with an Art Supervisor in partnership to generate concepts. ResponsibilitiesStrategic Thinking· Full understanding of client's marketplace and can evaluate work in light of current marketing environment· Assists with tactical plan development· Maintain awareness of budget requirements. Insure the best visualization of the product while staying within budget limits· Alert Account Services in advance when work exceeds budget and obtain appropriate approvals to follow through· Participate in strategic and tactical meetings with client and account management to develop effective advertising campaigns reflecting the clients objectives· Participate in "brainstorming" team meetingsExecution· Review and proofread all materials for consistency with editorial markups· Present creative work to clients· Skillfully produces work across all channels· Both manages and works independently while juggling multiple projects· Organizes thoughts effectively and communicates them well· Places emphasis on quality control and adherence to deadlines· Exhibits decisive problem solving ability Relationship Management· Provide support and supervision to copywriters on account(s)· Follow-though and communicate with art team, producers, and editorial departments to ensure smooth flow of jobs to meet deadlines· Develops strong internal relationships with creative supervisors and account counterparts· Has a solid client relationship; actively leads interactions with clients and forges bonds with stakeholders Business Management· Check and approve all visual materials through all stages of pre-production and production· Participate in new business presentations· Establish rapport with client and be able to present ideas in an organized, professional and effective manner· Proactively solve client problems· Maintain quality control over all copy elements· Copy should support layouts with attention-getting techniques and compelling storytelling Requirements· 5+ years of healthcare advertising agency experience· BA degree (Advertising, Communications, English, Biology, Neurology, Oncology and Genetics or related field preferred)· A proven track record of creative ability and judgment, successful client contact experience, the ability to work collaboratively with account management, excellent presentation skills, successful experience in managing creative teams and multiple accounts, and the commitment to go the extra mile in time and effort to produce the very best work· Portfolio available for consideration
Created: 2024-11-06