Sr. Direct Mail Marketing Strategist

Who we are:Brady makes products that make the world a safer and more productive place. We are a global leader in safety, identification and compliance solutions for a diverse range of workplaces. From the depths of the ocean to outer space, from the factory floor to the delivery room - we're just about everywhere you look. Companies around the world trust Brady because of our deep expertise and knowledge across a wide range of industries and applications - powered by our world-class manufacturing capabilities.We have a diverse customer base in industries including electronics, telecommunications, manufacturing, electrical, construction, healthcare, aerospace and more. As of July 31, 2023, Brady employed approximately 5,600 people worldwide. Our fiscal 2023 sales were approximately $1.33 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. You can learn more about us at work at Brady:A career at Brady means working for a global company that has thrived for over 100 years, and whose innovative spirit drives our future growth.Brady offers competitive pay and great benefits, supported by a culture that encourages collaboration and innovation. We strive to foster an inclusive workplace where diverse talent can learn, grow, and succeed. And with deeply rooted values, no matter where you work at Brady, you'll feel connected to the community through our charitable contributions and opportunities to give back.Our headquarters are in Milwaukee, Wisconsin, but we have more than 70 locations globally, giving our employees the opportunity to work with colleagues around the world.What we need:We are seeking a highly motivated and data-driven Senior Direct Mail Strategist to join our growing marketing team. As the Senior Direct Mail Strategist, you will be responsible for developing, executing, and optimizing direct mail campaigns across our Brady North America brands. This role requires a strategist with an exceptional background in marketing and a keen understanding of direct mail techniques. The successful candidate will collaborate cross-functionally to set campaign objectives, design impactful mail circulation plans, and leverage advanced segmentation techniques to maximize campaign effectiveness.What you'll be doing:Collaborate with cross-functional teams to establish campaign goals and objectives, ensuring alignment with revenue and profitability targets.Design and execute direct mail campaigns aimed at acquiring, retaining, and reactivating customers within the Brady North America brands.Develop customer and prospecting mail circulation plans, utilizing catalogs, brochures, direct mail letters, and more to drive sales and profit objectives.Provide strategic guidance on customer contact pieces and product selection to optimize campaign performance.Apply advanced modeling and segmentation techniques to refine customer and prospecting contact strategy and enhance targeting capabilities.Select appropriate mailing lists and collaborate with vendors, printers, and internal support staff to ensure timely execution of campaigns.Conduct detailed post-mailing segmentation analysis, working closely with internal analysts and external consultants to identify opportunities for improvement within each segment.Partner with creative team counterparts and print production manager to oversee the end-to-end process of mailing piece creation, print, bindery and distribution.How Brady will support your success:On-the-job training and opportunities to cross-train in other areas of marketingOpportunity to participate actively in gain sharing by helping to meet business goalsAdditional training or certificationsWhat you'll need to be successful:Bachelor's degree in Marketing, Communications, Business Administration, or related field.Minimum of 5 years of experience in direct response marketing, with a focus on direct mail strategies.Proven track record of driving revenue and profitability growth through successful direct marketing campaigns.Excellent analytical, problem-solving, and communication skillsBenefits:Complete insurance coverage with many starting on the first day of employment - medical, dental, vision, life.Family benefits (parental leave, fertility coverage, adoption, and surrogacy assistance); Employee Assistance Program (behavioral health, family counseling).401K with company match.Tuition reimbursement.Paid vacation and holidays.Dress for your day dress code.#LI-ONSITE

Created: 2024-11-06