Brand Lead - Gold Bond

About the job Ready to push the limits of what's possible? Join Opella in one of our corporate functions and you can play a vital part in the performance of our entire business while helping to make an impact on millions of consumers around the world. As Brand Lead within our Gold Bond team, you'll play a pivotal role in shaping our brand's identity and driving its growth. We're looking for an innovative individual who can blend creativity with data-driven insights to elevate our brand presence and connect with our audience. The Brand Lead, Gold Bond, will lead the development and execution of annual and long-term brand strategy and tactical plans aligned to the North America brand strategy for the US market. Opella, the Consumer Healthcare business unit of Sanofi, is the purest and third-largest player globally in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market. We have an unshakable belief in the power of self-care and the role it can play in creating a healthier society and a healthier planet. That's why we want to make self-care as simple as it should be by being consumer-led always, with science at our core. Through our unique and balanced portfolio of more than 100 loved brands, including 15 global and local high-growth challengers such as Allegra, Dulcolax and Buscopan, we deliver our mission: helping more than half a billion consumers worldwide take their health in their hands. This mission is brought to life by an 11,000-strong team, 13 best-in-class manufacturing sites, and 4 specialized science and innovation development centers. We are also proud to be the first major fast-moving consumer healthcare company to achieve B Corp certification. Join us on our mission. Health. In your hands. Main responsibilities: Drive strategic leadership for the brand, ensuring aligned Where to Play and How to Win choices based on deep consumer insight and data analysis to drive sustainable sales growth and profitability. Create integrated consumer campaigns including precision marketing, digital, social, and consumer/ trade promotions. Utilize consumer journey insights and marketing mix analysis to connect with the right consumer, at the right moment, with the right message. Partner closely with cross-functional and external agency partners to build and execute plans Oversee management of P&L, leading forecasting, budget tracking, and the annual business planning process. Collaborate closely and frequently with Field Sales and Sales Strategy to plan and execute programs that will drive growth at retail (e.g., buyer engagement, sizing/ pricing strategy, promo planning) About you Bachelor's degree from an accredited four-year college or university. Post-bachelor's degree from an accredited college or university (e.g., Masters, MBA or equivalent) preferred. 3-5 years of relevant experience in Brand Marketing, direct to Consumer Brand Exp. Cooperate transversally - collaboration and influence skills up-down-across organizations and cultures/geographies Strong interpersonal skills; Excellent communication skills, both written and verbal Strategic and analytical thinking; Creativity and problem-solving Autonomy and ability to balance long-term strategic priorities with short-term business needs Flexibility to adapt to constantly changing business environment Digitally savvy Why choose us? Bring the miracles of science to life alongside a supportive, future-focused team. Discover endless opportunities to grow your talent and drive your career, whether it's through a promotion or lateral move, at home or internationally. Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact. Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks' gender-neutral parental leave. Pursue progress , discover extraordinary Better is out there. Better medications, better outcomes, better science. But progress doesn't happen without people - people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let's be those people. At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity. Watch our ALL IN video ( and check out our Diversity Equity and Inclusion ( ! US and Puerto Rico Residents Only Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally inclusive and diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; natural or protective hairstyles; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law. Sanofi is dedicated to supporting people through their health challenges. We are a global biopharmaceutical company focused on human health. We prevent illness with vaccines, provide innovative treatments to fight pain and ease suffering. We stand by the few who suffer from rare diseases and the millions with long-term chronic conditions. With more than 100,000 people in 100 countries, Sanofi is transforming scientific innovation into healthcare solutions around the globe. Discover more about us visiting or via our movie We are Sanofi ( As an organization, we change the practice of medicine; reinvent the way we work; and enable people to be their best versions in career and life. We are constantly moving and growing, making sure our people grow with us. Our working environment helps us build a dynamic and inclusive workplace operating on trust and respect and allows employees to live the life they want to live. All in for Diversity, Equity and Inclusion at Sanofi - YouTube (

Created: 2024-11-06