Associate Director, Biddable Media (Paid Search/Paid ...

Location: NYC (Hybrid) Associate Director, Biddable Media (Paid Search/Paid Social) Salary: DOE $115k-$130k Our client, a fast growing, innovative, independent media agency in NYC is seeking an Associate Director, Biddable Media (Paid Search/Paid Social). They are seeking a paid media professional with a proven track record. This role offers the chance to join a dynamic, mid-sized media agency at the forefront of data-driven solutions. You'll enjoy a roster of clients spanning banking, CPG, and e-commerce. Qualifications: 5+ years of experience in managing paid search and social media accounts. Over 1 year in a leadership role supervising digital marketing professionals. Proficient in META Ads Manager and various paid search platforms. Strong foundation in paid search principles, with extensive experience in planning, executing, and optimizing diverse campaigns across Google and Microsoft Ads. Well-versed in META's Ads Manager and Business Suite, with up-to-date knowledge of platform capabilities, including objectives, optimization goals, placements, and ad formats. Experience in creating campaigns with varied marketing goals such as awareness, consideration, lead generation, sales, and revenue across multiple platforms. Excellent analytical skills, with experience using tools like GA4, Looker, and Adobe Analytics. Familiarity with additional video and social media platforms, including YouTube, TikTok, Pinterest, and Snapchat, is highly desirable. Experience with eCommerce platforms is a plus. Role: Develop and oversee account strategies, including forecasting, planning, and reporting for a diverse range of clients in sectors such as retail, eCommerce, finance, and pharmaceuticals, managing ad spends between $100k and $1M per month on biddable platforms. Act as the biddable media expert for both internal and external clients, sharing insights on industry trends and presenting innovative approaches to alpha and beta testing opportunities across various platforms. Establish a dynamic measurement strategy and testing schedule for each platform, evaluating different elements of the media strategy, such as buying methods, creative assets, and landing pages. Lead and mentor a team of biddable media managers and associates to ensure high-quality work and improved performance across the client portfolio. Utilize competitive analysis and market research tools to stay informed about market trends and adjust campaign strategies accordingly. Engage directly in campaign execution and optimizations, providing support to the team to ensure timely delivery of account objectives. Analyze campaign data and other relevant factors to generate actionable insights and trends for key stakeholders, facilitating campaign enhancements. Effectively manage and prioritize multiple projects, ensuring attention to detail. Collaborate with internal teams, including account management and analytics, to share best practices for platform measurement and reporting and refine internal workflows. #LI-HE1

Created: 2024-11-05