Digital Marketing Senior Manager

When you join Verizon You want more out of a career. A place to share your ideas freely - even if they're daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love - driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together - lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the V Team Life. What you'll be doing... The Digital Marketing organization has built a MarTech practice aimed at changing the way we deliver personalized marketing experiences for home services, at scale across all journeys at a rapid pace. The future of modern marketing is data driven and places technology at the core. The enablement practice within Digital Personalization & MarTech is focused on creating transformational experiences by equipping various stakeholders with the capabilities and feature functionalities that next-gen technologies have the ability to deliver. As a Senior Manager for Digital Personalization & MarTech, you will be responsible for leading a team, direct or indirect, of highly talented individuals in driving the mobile product roadmap of enhancements and deliverables related to bringing Personalization at Scale to life, allowing us to maximize our ability to manage and surface personalized experiences for the end user. You will be responsible for developing an analytics framework for the sizing and measurement of all projects including on-going health management of launched experiences. In addition, this role will provide analytic insights to highlight opportunities for new feature development. You will also be responsible for identifying and leading future-looking opportunities to address tangible feature and functionality gaps or pain points, owning the onboarding of solutions from conception to completion, as well as the ongoing management, and evolution of those capabilities from the Proof-of-Concept/Pilot phase through to successful handoff for full-scale deployment. You will have a thorough understanding of the problems to be solved and will work with IT and other cross-functional teams to determine the best potential solutions, and socialize the final approach with stakeholders. Primarily this role will lead the roadmap development for the mobile site personalization team through stakeholder partnerships and front door assessments of opportunities. Responsibilities include: Developing and managing the analytic framework for Site Personalization. Working with operations teams inside and outside digital to identify capability needs based on gaps and pain points. Owning requirements and user stories for all enablement capabilities. Leading day to day tasks required to ensure individual capabilities are delivered on time and by specification. Partnering with the relevant marketing ops sponsor(s) to ensure flawless execution of tests or experience that leverage new capabilities. Aligning strategies for short vs. long-term solutions across MarTech, Platform, SOI, GTS, etc. Acting as the technical SME on MarTech platforms and capabilities, ensuring project stakeholders use solutions that best support a given use case. Designing solutions using a Customer-Centric Approach and Design-Thinking. Managing the "best practices" guide based on enablement capabilities and associated PoCs in project stakeholders. Developing use cases for testing new technologies. What we're looking for... You have an entrepreneurial mindset with a keen focus on "how does it impact bottom line". You enjoy working with all types of people and understand that diverse perspectives often yield the best ideas. Being part of the team that grows our business excites you. You have a sense of urgency that is second to none when it comes to getting work done and meeting deadlines. You enjoy working across groups and meeting customer needs. You are excited about opportunities where you can see an immediate impact from the work you do. You'll need to have: Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training. Knowledge of Digital platforms and the overall digital ecosystem. Experience in framing an end to end implementation plan for complex data-driven consumer experiences. Even better if you have one or more of the following: An Bachelors, MBA or Advanced degree in Digital Marketing & Marketing Technology. Agile Mindset and Product Owner certification. Lean Six Sigma Green or Black Belt certification. Digital experience, digital marketing, and digital product management either in a business, agency, or consulting organization. Experience in directing the work of others in a matrixed environment. Strong data analytics and quantitative skills. Drive to introduce innovations to an existing process and "out of the box" thinking mind frame is a must to succeed in the role. Experience working with technical engineers to effectively communicate the technical challenges and fulfill the business needs. Experience working with a service provider (i.e. phone, cable, internet, insurance). If Verizon and this role sound like a fit for you, we encourage you to apply even if you don't meet every "even better" qualification listed above. Where you'll be working In this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager. Scheduled Weekly Hours 40 Equal Employment Opportunity We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more. Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we've got you covered with our award-winning total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances. If you are hired into a California, Colorado, Connecticut, Hawaii, Maryland, Nevada, New York, Rhode Island, Washington or Washington, D.C. work location, the compensation range for this position is between $115,000.00 and $213,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part time roles, your compensation will be adjusted to reflect your hours. Equal Employment Opportunity We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our page to learn more.

Created: 2024-11-05