Senior Communications Manager, Creator Engagement

OverviewOn the Microsoft Communications team, you'll join a group of professionals focused on telling the stories that help people fall in love with Microsoft, the things we make and the impact we have in the world. More and more, consumers are making decisions on the technology they use through the work of content creators and influencers. As part of Microsoft's Consumer Communications team, the Creator and Consumer Lifestyle team is looking for a Senior Communications Manager, Creator Engagement to lead creator engagement. This person will serve as the coordinator of creator engagements across the team. Leading identification, outreach and relationship building with established and emerging creators across TikTok, Instagram, YouTube, and other social channels. They will be a very online, results-driver communicator to identify and engage these creators on behalf of Microsoft. This role will work alongside the Communications and Marketing teams that reach consumers including Copilot, Windows and Devices, and M365 to create and execute campaigns which capture the attention of creators on YouTube, Instagram, TikTok, and Twitter - and their audiences. The Senior Communications Manager will build strong relationships with influencers through regular communication, events, and seeding programs, manage activations involving influencers, and share results and learnings with internal stakeholders. The successful candidate will prioritize diversity and seek to promote inclusive voices. They'll also have a deep understanding of the evolution of social content, closely following a variety of personalities in space or perhaps creating content themselves. Previous experience in the content creator space is essential, ideally managing creator campaigns for major consumer brands. Added bonus if there is relevant experience in the AI or consumer space. Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond. ResponsibilitiesServe as the creator engagement lead - managing creator engagements across multiple campaigns, products, and workstreams.Collaborate with the broader communications and marketing teams to coordinate and execute opportunities, including product seeding and event and build productive working relationships with creators and influencers across diverse backgrounds, earning trust with new and existing contacts through transparency and responsiveness.Ideate on and execute creative engagement strategies which lead to win/win scenarios for both creators and Microsoft.Facilitate sponsored and custom creator content in conjunction with select campaigns.Partner with teams across Comms and Marketing to ensure a consistent, respectful approach to creator activity from product planning through launch and beyond.Share learnings from the creator space with the broader Communications team to enhance Microsoft's understanding of evolving influence.Stay on top of industry and creator trends, Comms and social media advancements, and tools.Collaborate with the broader communications team at Microsoft to support cross-company events and news protect the Microsoft brand by identifying and mitigating reputation risk on an ongoing basis.Understand what format is most appropriate and meaningful for a story and target audiences.Identify and flag urgent and emergent situations in a comprehensive and timely manner.Embody our culture and values.

Created: 2024-11-05