Senior Professional - Personalization (Remote)

Senior Professional - Personalization (Remote) Values & Innovation At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate. Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do. Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better. If you are a current Under Armour teammate, apply to this position on theInternal Career Site Here. ( Purpose of Role The Senior Professional, Personalization will conduct analyses to understand consumer behaviors, create consumer segment strategies and leverage personalization tools to create and maintain campaigns. This position will also be responsible for personalization campaign performance and reporting. This role will work in close collaboration with regional ecommerce and retail teams, global technology, and marketing teams to build highly personalized digital shopping experiences aimed at driving customer engagement, conversion, retention, and customer lifetime value. Your Impact • Conduct ongoing analysis of consumer trends and analytics, making recommendations for personalization strategies • Monitor personalization KPIs, creating and updating regular reporting of personalization activations and performance • Create compelling charts and presentations, leveraging data to tell a story, make a business case, and identify opportunities • Leverage analytics to measure and report on segmentation, and present data-driven findings and actionable insights in a clear and concise manner to cross-functional partners and senior management • Develop personalized strategies encompassing content, lifecycle, recommendations, offers and triggers to ensure a highly personalized shopping experience throughout the direct to consumer (DTC) ecosystem • Create and maintain segments and campaigns in personalization tools, conducting quality control checks • Measure campaign performance and make recommendations to iterate and improve future campaign performance Qualifications • The ideal candidate will have a passion for consumer data and insights, and translating those insights into marketing activation opportunities • Strong combination of technical data skills, including intermediate SQL knowledge, as well as strategic thinking and an execution mindset to drive business objectives • Strong candidates will find answers when not readily available, resolving issues with a "can-do" attitude and sense of urgency • Passion and willingness to constantly evolve technical tool belt • Data analysis experience, including data cleaning, using SQL to query large datasets from different platforms, conducting analysis in Snowflake • Experience with Salesforce tools a strong plus, and willingness to be hands-on with tools and implementation where needed • Strong communication and partnering skills, and highly effective in cross-functional environments • Exceptional attention to detail and ability to effectively multi-task in a deadline driven atmosphere • Proficiency in Microsoft Office, including intermediate to advanced knowledge of functions in Excel (creating pivot tables, charts) and PowerPoint Education and Experience Required • 2+ years of experience in an analytics, consulting, or ecommerce environment, analyzing consumer behavior across digital channels including trends and customer engagement • Experience with Snowflake, SQL, Adobe Analytics or Google Analytics , and/or Tableau Preferred • BA/BS in marketing, business or computer science / information systems • 1+ years of experience implementing personalized journeys and interactions in digital eco-system leveraging personalization technologies and tools • 1+ years of retail industry experience, focused in consumer insights, loyalty, personalization, and/or CRM functions • 1+ years of A/B testing experience, including designing campaign structure, executing and measuring tests and reading results • Experience with building segments, campaigns, and leveraging reporting in CRM and CDP platforms (Salesforce, Amperity) Workplace Location Location: fully remote Return to Work Designation: fully remote Travel: N/A Licenses/Certifications: N/A Relocation No relocation provided Base Compensation $77,239.00 - $106,203.90 USD Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package. Benefits & Perks Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community Under Armour Merchandise Discounts Competitive 401(k) plan matching Maternity and Parental Leave for eligible and FMLA-eligible teammates Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being Our Commitment to Diversity At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. Accommodation is available for applicants with disabilities upon request. Requisition ID: 158295 Location: Remote, US Business Unit: Corporate Employee Class: Full Time Region: North America Employment Type: Salaried Learn more about our Benefits here

Created: 2024-11-05