Marketing Operations Coordinator

Reference #: About AccuWeather AccuWeather is recognized and documented as the most accurate source of weather forecasts and warnings in the world, has saved tens of thousands of lives, prevented hundreds of thousands of injuries, and saved tens of billions of dollars in property damage. Today, AccuWeather is the most used source of weather forecasts and warnings in the world, is known to billions, and is proven and verified to be the most accurate. Digitally, AccuWeather is the #1 weather destination in the world and one of the top global destination sites. AccuWeather forecasts appear on digital signage, in 700 newspapers, are heard on over 400 radio stations and are viewed on 100 television stations. The AccuWeather Network reaches 30 million households, and its AccuWeather NOW FAST streaming service is available to more than 200 million active users on many platforms, including Roku, Xumo, Red Box, LG, Amazon, and Freevee. AccuWeather For Business serves more than half of the Fortune 500 companies and thousands of other businesses and government agencies globally that pay for the most accurate weather forecasts, warnings and data from any source. AccuWeather's story is one of a relentless dedication to Superior Accuracy, detail, creativity, and innovation. Entrepreneurship, service, and the loyalty and commitment of hundreds of people who have joined AccuWeather's center of excellence, including many who have dedicated their entire careers to AccuWeather. Dr. Joel Myers, Founder and Executive Chairman, established AccuWeather in 1962 and is considered the "father of modern commercial meteorology." Myers, a leading creative thinker and visionary, has been named "the most accurate man in weather" by The New York Times and is recognized as one of the top entrepreneurs in American history by the Entrepreneur's Encyclopedia of Entertainment. Position Summary The Marketing Operations Coordinator will play an important role within the AccuWeather for Business (AFB) marketing team at AccuWeather. This position will require knowledge and experience of both SEO and HubSpot. The coordinator will be the key point of contact for everything related to internal sales and marketing data specific to AFB SEO & HubSpot. This position will be classified as a remote role and report to the Senior Marketing Manager - Lead Generation 1099 opportunity with potential to transfer to FT W-2 employment. Key Responsibilities and Duties Prepare and continuously improve SEO strategy and tactics to drive AccuWeather for Business sales via , AccuWeather App and other SEO relevant apertures Optimize and ensure SEO friendly AccuWeather communications (e.g. case studies, blogs, webinar, etc.) Support marketing and sales teams by maintaining and optimizing HubSpot and establish a toolkit and cadence to ensure leads are being followed up on from initial contact to contract close Work closely with AFB contracting and accounting teams to ensure connection to HubSpot client data Produce customized sales and marketing dashboards for executive leadership using HubSpot and WordPress best practices Review and distribute leads within HubSpot to the appropriate salespersons Work alongside IT and Product teams to maintain and continually update HubSpot & CRM integration Assist team members who need guidance, specifically HubSpot and CRM Identify KPIs to track measure and drive the AFB business Collaborate with cross-functional teams within the company and externally, including AFB sales, marketing, television, radio, PR and others Keep managers and colleagues well informed of project progress and status. Qualifications Degree in marketing or related field. 2+ years marketing experience in relevant media areas, agency, and/or digital marketing Expert knowledge and experience of SEO required Experience with SEO/SEM platforms and tools is a plus (e.g. SEMrush or other) Admin level experience in HubSpot and WordPress req ired Experience with Microsoft CRM is a plus Strong organizational skill and attention to detail a must Excellent communication and writing skills Self-motivated, flexible, and driven to exceed goals Team player with a positive attitude who thrives in a collaborative work environment Benefits Comprehensive healthcare and dental benefits. 401(k) retirement plan with 50% company match. A collaborative work environment Pay Transparency: $50,000 - $55,000 + annual salary Commitment to Diversity AccuWeather is committed to diversity and encourages all qualified candidates to apply. We are an equal opportunity employer. If you are a highly motivated, organized, and dynamic professional with the skills and experience to excel in this role, we invite you to join our team and make a significant impact on our organization's success. We are an Equal Opportunity Employer. We provide equal opportunity to all qualified individuals regardless of race, color, religion, age, genetic information, gender, gender expression or identity, sexual orientation, national origin, veteran orientation, or veteran status, pregnancy, disability, marital status or any other legally protected categories under local, state of federal laws. We believe a culture of diversity and inclusion provides unique perspectives that help make the workplace more innovative, engaging and profitable.

Created: 2024-11-05