Strategic Marketing Specialist

Company: Barton Malow Holdings Job Location: Southfield, MI Position: Strategic Marketing Specialist REQ ID: 11139 POSITION SUMMARY The Strategic Marketing Specialist 1 is responsible for coordinating and collaborating on efforts that support marketing across the enterprise. The Specialist works closely with the Strategic Marketing Manager, Marketing Systems Specialist, and other marketing team members to identify and execute continuous improvement opportunities. The Strategic Marketing Specialist position is also responsible for contributing to the execution of marketing strategies and initiatives by creating, implementing, and reporting on their assigned tasks. A Strategic Marketing Specialist 1 is creative, organized, and communicates effectively. KEY JOB RESPONSIBILITIES*: Researches and evaluates priority clients to understand needs and inform marketing strategies. Collaborates with MarCom team members to execute tactics associated with strategic marketing plans. Acts as a self-starter, proactively identifying opportunities to streamline processes and implement creative solutions that drive efficiency for the MarCom team. Trains team members on improvements and best practices. Partners with Marketing Systems Specialist to increase the quality of marketing system data sets. Schedules and facilitates regular data maintenance initiatives. Assesses necessary and innovative improvements to the marketing databases for future development. Maintains and updates marketing templates and graphics library to align with value propositions and brand fundamentals. REQUIRED KNOWLEDGE: Bachelor's degree with 2+ years of marketing experience. Proficient in Microsoft Office Suite. Experience in Adobe Creative Cloud applications including InDesign, Photoshop, and Illustrator. Graphic design skills preferred. Experience in document design and layout. Experience in writing RFP responses, descriptions, cover letters, and other marketing materials. Intermediate RFP/RFQ experience. Knowledge of Content Management Systems. AEC Industry Knowledge preferred. Non-degree must have 3+ years of relevant A/E/C experience required Barton Malow is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, sex, religion, age, disability, sexual orientation, gender identity, veteran status, height, weight or marital status.

Created: 2024-11-05