Sr. Analyst, Analytics & Insights

Kelly Scott Madison"”KSM"”is a leading, independent media and advertising agency that futureproofs brands and fuels business growth. Our team of strategists, solutionists, technologists, and data analysts work united alongside incredible brand partners, helping them connect with customers in more meaningful ways today and positioning them to move with the customers of tomorrow. It's always an amazing and transformative time at our growing media agency. At KSM, it's about more than just a passion for our industry and craft. It's about the impact we make on the lives and livelihoods of those around us, and the highly personal experience we have here. Being an independent, mid-size agency"”not too big, not too small, and proudly entrepreneurial"”you'll be empowered, recognized, and challenged to grow here. We're adding new Bold Builders and uncommon perspectives to our community and can't wait to learn more about you. But first, let's explore the opportunity... The Analyst Role The Analyst role is critical for KSM's clients and solutions. You'll be responsible for ongoing reporting and analysis of business data; including client 1st party data, 3rd party data, and digital/offline media data. Leveraging analytics and data visualization tools, you'll distill, uncover and present powerful insights that can change the course of a media campaign and even a client's business. Who You Are Energized by data-driven storytelling and the myriad ways to display and design outputs A polished communicator who explains complex concepts to nontechnical audiences with ease A multi-tasking expert whose efficiency is second to none Obsessed with accuracy. You recognize the weight of your work and take pride in precision. A tenacious problem-solver and critical thinker; you have the will and the way A consummate collaborator who assumes accountability, not ownership, in pursuit of shared goals Unafraid to speak up in any setting and share thoughts or ideas A bold builder. You're known for having gumption, taking initiative, and creating opportunities. Responsibilities Deliver meaningful data analysis and actionable insights: Help clients and colleagues understand and capitalize on their media data Create reporting to demonstrate performance and campaign optimization opportunities Apply statistics to solve client business problems and translate findings into media recommendations Perform ad hoc requests for deep-dive reporting, analysis and insights Conduct primary research to inform new strategy and tactical opportunities Serve as a support and guide for monthly insights generation, ensuring statistical rigor and accuracy of claims. Quantify media performance and business outcomes: Recommend KPIs across media channels to determine what campaign success looks like Assist with creation of measurement plans to calculate media effectiveness and drive data strategy Manage data for the development of predictive modeling in outcome-based planning Support implementation of client site tagging structure and media connectivity through tag management platforms (GTM) Steward data flows from campaign platforms and client business datasets to reporting and visualizations infrastructure Work with integrated datasets to assist in the buildout and design of client reporting dashboards and assistive visuals. Foster agency-wide growth and innovation: Drive innovation in analytics, measurement, insights and technology. Bring new thinking and opportunities to the table. Partner with technology platforms like DMPs and CDPs to improve media data ROI Support and build analytics skillsets of team members across all disciplines via trainings and content dissemination Serve as an expert for advanced analytics tools and resources, data visualization (Tableau, Datorama), social listening platforms and proprietary agency analytic approaches. Work with investment teams to establish campaign organization and taxonomies that fuel integrated data sets. Experience You Should Bring Strong working knowledge of MS Excel Experience working in Datorama or other data visualization tools Proven ability to uncover insights from large data sets Familiar with media metrics and calculations General understanding of digital marketing and the media landscape Knowledge of the ETL process, data ingestion and manipulation platforms (a plus) Exposure to Adobe Analytics and Google Analytics, other tracking tools, and HTML/javascript (a plus) Working knowledge of statistical analysis packages (SPSS, SAS, R) (a plus). Benefits We Offer We've got you covered -- and we're not just referring to robust health insurance. To us, coverage is about supporting your full experience and whole self, from inclusive benefits, flexibility, and an appreciation for time away, to recognition, professional development, and growth opportunities. We've got you. Talent Enablement: Career pathing, integrated learning ecosystem, mentorship, and employee recognition Financial: Competitive compensation, 401(k) with company match, profit sharing subject to company performance, pre-tax programs, referral rewards, and a remote work reimbursement Wellness: Comprehensive health insurance (medical, dental, vision, pet, and life), onsite fitness center covered 100%, discounted membership rates at partner gyms and access to virtual fitness classes, Employee Assistance Program (EAP), and curated opportunities to nurture your breaktime Balance: Personalized Paid Time Off (i.e., "Unlimited PTO"), remote work flexibility, paid parental leave (maternity, paternity, and adoption), and a variety of Employee Resource Groups Giving Back: Volunteer opportunities and corporate donation matching through KSM Cares Outreach, our Corporate Social Responsibility program #J-18808-Ljbffr

Created: 2024-11-05