Senior Copywriter (VSP/PT)

CenterWell Senior Copywriter (VSP/PT) Annapolis, Maryland Become a part of our caring community and help us put health first The Senior Copywriter (VSP/PT) develops creative, clear-written material in support of the organization's communications strategies. The Senior Copywriter (VSP/PT) assists with content development for our websites and apps, but also focuses on the overarching content strategy across our products and channels. The content strategy aspect of this role involves compliance work, content policy development, and metric tracking. The Senior Copywriter (VSP/PT) plans, develops, and publishes internal or external communications (e.g., mobile app and website). Develops and maintains the organization's style guide, including editorial standards and policies. The Senior Copywriter (VSP/PT) will craft and implement content plans aligning with product goals, user needs, and business objectives. The role will collaborate with cross-functional teams to create engaging, user-centered content that drives product adoption and customer loyalty. Key Responsibilities Develop content strategies for digital products, considering user personas, product goals and market trends. Conduct content audits and analyze user feedback to inform strategy. Collaborate with Design Lead, Designers, Copywriters and Product Managers to integrate content into product roadmaps. Ensure content aligns with best practices for brand voice and accessibility. Maintain content guidelines and style guides. Content Creation Write and edit high-quality and engaging customer-facing content that aligns with brand voice, legal and accessibility requirements. Work with designers, developers and product managers to ensure seamless content integration. Maintain existing copy decks and create new copy decks as necessary. Submit and track content through the mandatory Corporate and Legal Review processes. Required Qualifications Bachelor's degree in Advertising, Journalism, Marketing, Communications or related field. 5 or more years of copywriting experience. Strategic thought leader with the ability to transform business needs into compelling consumer language. Deep understanding and experience in consumer communications. Intellectual writing approach, ability to translate strategy and business needs into appropriate language solutions. Preferred Qualifications Additional Information As part of our hiring process for this opportunity, we will be using an interviewing technology called HireVue to enhance our hiring and decision-making ability. HireVue allows us to quickly connect and gain valuable information from you pertaining to your relevant skills and experience at a time that is best for your schedule. Scheduled Weekly Hours 1 Pay Range The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc. $76,800 - $105,800 per year. Description of Benefits Humana, Inc. and its affiliated subsidiaries (collectively, "Humana") offers benefits for limited term, variable schedule and per diem associates which are designed to support whole-person well-being. Among these benefits, Humana provides paid time off, 401(k) retirement savings plan, employee assistance program, business travel and accident. Equal Opportunity Employer It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or veteran status. #J-18808-Ljbffr

Created: 2024-11-05