Director Of Product Marketing (NYC) - Adech/MarTech (...

PLEASE CLICK HERE TO SEE *ALL* OF OUR JOB OPENINGS! One of our clients is seeking an exceptional Director of Product Marketing with a strong background in B2B marketing and a proven track record in launching new products and features. This individual will play a pivotal role in defining and executing the go-to-market strategy for their advertising and publisher products. The ideal candidate will have an understanding of the online advertising landscape, has previously worked in digital media/marketing, and will leverage their expertise to drive growth and innovation within their product lines. This role will report into the SVP of Marketing. What You'll Do: Develop and execute marketing strategies and go-to-market plans for the companies media suite, their marketplace, and measurement services targeted at performance advertisers Assess their market, understand the competitive landscape, their unique differentiation, and how to position the company to their audience Identity and position measurement products to new and existing customers with new messaging and differentiators Refine and understand customer personas to strategize and craft compelling narratives and points of view, positioning the company as an essential partner for performance advertisers Ensure their messaging across all marketing channels, customer touch points is consistent, compelling, and effective Work cross-functionally with sales, bd, product, and client services teams to drive conversion, product adoption and revenue growth Ensure the successful launch of new products and capabilities to their customers and prospects, with sales enablement materials and training Collaborate with the product team on roadmap development and customer feedback loop Track, measure, and report on product marketing effectiveness metrics to inform strategic planning and decision-making Manage, mentor, and grow direct reports Qualifications: 7+ years of related work experience, with a minimum of 5 years in product marketing in a startup environment Experience working on a marketing team as the only product marketing function Demonstrated expertise in advertising or related industry Exceptional understanding of product marketing techniques and methods Proven ability to work cross-functionally with product, sales, and marketing teams Excellent communication and interpersonal skills Motivated self-starter with the ability to lead, manage, and execute Strong analytical and project management skills Ability to thrive in a fast-paced, dynamic environment Job- *LI-SC1

Created: 2024-11-05