Digital Marketing Manager

ABOUT HEALTHYBABY Our Mission is to protect, enrich, and support the developmental potential of every baby. MOTIVATED BY A MISSION We are a team of parents obsessed with the future of parenting, and our life's work is protecting and promoting babies' health. Healthybaby is the culmination of all that we have learned as parents, activists, and leaders and want to share... because every baby deserves to be a healthy, happy, and connected. BECAUSE BABY IS SOAKING IT ALL IN... ...their environment, their interactions, the products we put on their precious skin...baby is soaking it all in. That's why we're creating the ideal future for baby with rigorously designed research-based essentials and education designed to promote babies' cognitive development in these early years when the brain is making over 1 million neural connections per second. BACKED BY SCIENCE We've gathered a community of the world's leading obstetricians, developmental pediatricians, neurologists, and environmental biologists armed with the most cutting-edge research around baby's brain health and development. We've distilled their expertise into an actionable library of developmental advice and inspiration for families everywhere to make living a connected life easier. BUILDING THE PARENTING PLATFORM OF THE FUTURE Healthybaby is the challenger brand uniquely positioned to become the leading platform brand for today's families. We're making smart parenting cleaner and simpler for real families today at the convergence of content, commerce, and community so parents can focus on what matters most - connecting with baby. OUR DEVELOPMENTAL PHILOSOPHY DEVELOPMENT IS NOT A RACE, IT'S A FLOW. We're parents who have faced real challenges, found solutions from experts with the longest waitlists, and then we decided to do something big: demystify development. In the first 3 years of life, your baby's brain is making 1 million or more neural connections per second! We're here to help you make the most of this incredible window of opportunity for your baby's brain development by pairing purposeful products with moments of meaningful connection. THE ROLE The Digital Marketing Manager will be responsible for leading social media, influencer campaigns and partnerships that help grow brand awareness. This role also will be focused on optimizing new customer acquisition day-to-day, reporting in to our VP of Growth. The ideal candidate has a passion for community engagement and the digital media landscape. This person should bring a highly analytical, creative, and flexible growth mindset to the role. Organic Social strategy: Works with VP Growth and our agency partners to define and manage Social strategy across various brand and innovation priorities. Leads organic social channels (Meta, TikTok, Pinterest, LinkedIn) and owns the annual calendar. Brings creativity and fresh perspective on how to deploy the content we have, while creating new and engaging content. Rolls up sleeves and creates compelling creative for our social channels. Influencer marketing: Leads our influencer strategy and runs programs. Sets objectives for each campaign, and identifies and liaises with relevant influencers, negotiating fair rates for content, and ensuring the relevant agreements are in place. Partnerships: Support team in bringing in new partnerships that amplify the brand and focusing our existing partnerships. Builds a holistic organic annual calendar inclusive of partner giveaways and content that supports our subscribers with the content and products they care about, while elevating our mission to support and enrich families. Agile and focused on efficiency: Assesses campaign performance and provides feedback on optimizations to ensure plans deliver on KPIs, while developing insights for future campaigns. Support VP of Growth in the management of media agency relationships to ensure strong synergies between media plans; optimizes across the different channels to drive day- to-day and long-term performance. Skills: - Minimum of 4+ years digital marketing experience in a fast-paced, startup environment - Experience leading influencer campaigns - Experience leading organic social channels, with demonstrated community management - Proven track record of developing multi-channel digital campaigns - Understanding of performance marketing metrics and ability to analyze campaign performance - Proficient and up-to-date knowledge of key social media platforms and best practices - Excellent communication skills, both written and verbal - Digitally savvy and highly curious about new digital trends - Experience with Klaviyo and Aspire platforms is preferred *This is a hybrid position

Created: 2024-11-05