Sr. Manager, Marketing

Founded in 1878, Caleres, originally known as Brown Shoe Company, is a global footwear company comprised of some of the world's most loved brands including Famous Footwear, Sam Edelman, Naturalizer, Dr. Scholl's, and Allen Edmonds and many more. Caleres' legacy includes 145+ years of craftsmanship, a passion for fit with a mission to inspire people to feel first. Join our dynamic and thriving footwear company as an Sr. Manager, Marketing in St. Louis, MO where you'll have the opportunity to make an impact and shape the future of our renowned brands. If you have a passion for fashion, eager to learn and have an eye for detail, this is the perfect role for you! As a member of our team, you'll be part of a company that values results, caring and learning. What will you be doing? Contribute to expansion: Enhance emotional connections with consumers through targeted marketing communication efforts. Oversee the creation, localization, and distribution of marketing materials across international markets, and drive strategic alignment through regular updates with international partners. Brand Communications Management: Lead the content strategy, marketing calendar planning and execution for owned and paid channels across digital and traditional platforms to build brand image, attract new consumers, and drive sales. Support international teams to drive brand communications, image and sales globally. Team collaboration: Collaborate with the customer marketing team to analyze data, develop insights and strategies for consumer engagement, and communicate results across teams to ensure alignment. Lead cross-functional teams, brand stakeholders, and external agencies/partners in creating and executing regional content calendars, marketing campaigns, and promotional activities to enhance brand awareness and drive sales. Drive brand results : Think strategically and communicate the brand's vision across various marketing functions, including communications, advertising, branding, digital marketing, and social media. Ensure marketing and communication messages align with the current brand positioning by communicating effectively across channels. Manage: Coach and mentor direct reports to foster a high-performing team. Manage the annual marketing budget effectively. Assist the Sr. Director of Marketing in executing PR efforts by partnering with agencies to maximize brand publicity, editorial opportunities, influencer outreach, and VIP seeding programs. Perks you will enjoy! Our Shoe Discounts: No matter your style, we've got your perfect fit covered with a 30% Associate Discount across Famous Footwear and Caleres brands Benefits that Start Day One: To learn more details about our total rewards including health benefits and PTO, visit Get Paid When You Want : Access your money as you earn it and request your earnings before payday Mental Wellness: Your mental health is important to us, and we offer free, 24/7 confidential support and resources through CompPsych EAP for eligible associates Relaxed Dress Code: At Caleres, we believe that the right shoes can take you anywhere, and your authentic self is always in style. Feel free to leave your professional attire in the back of your closet! Site Perks: Full access to our onsite gym, Starbucks, Grab and Go Market, and free parking located in the convenient area of downtown Clayton, MO Qualifications that make you the perfect fit! Bachelor's degree in Marketing, Advertising, Communications, or a related field. 7 to 10 years of experience in retail marketing, brand marketing, or within an advertising agency Proven track record in developing and executing advertising campaigns Strong skills in partnering, problem-solving, analytical thinking, and multi-tasking Demonstrated experience in managing projects effectively Proficient in Microsoft Office suite, including PowerPoint, Excel, and Word Caleres is an Equal Opportunity Employer by choice. We believe our company should be as diverse as the consumers we serve. We seek and engage talented individuals from all backgrounds, ethnicities, genders, lifestyles, and belief systems. Caleres is invested in our Associates. We regularly review our pay matrices and update appropriately based on need. Starting pay is determined by several factors, including relevant skills, qualifications, and experience. The actual pay will equal or exceed the required minimum wage applicable to the job location. Please visit to review all associated benefits.

Created: 2024-11-05