Marketing Traffic Coordinator

Category/Area of Expertise: Marketing Job Requisition: 402300_external_USA-PA-Carlisle Address: USA-PA-Carlisle-1149 Harrisburg Pike Store Code: Marketing-Brands () At The GIANT Company we're committed to making our stores and facilities better every day for our team members, customers, and communities. It's our secret recipe for success and it guides everything we do. We put our customers first, do what's right, win together, and make ideas happen. As a team member here, that's exactly what you'll help us do. You'll share your ideas, learn new skills, and really make a difference for not only your team, but for your customers and your community. Who is The GIANT Company? The GIANT Company, based in Carlisle, Pa, serves millions of customers across Pennsylvania, Maryland, Virginia, and West Virginia in our nearly 200 stores. Since 1923, caring for our customers has launched as us a grocer of choice in the communities that we serve. The GIANT Company's mission goes beyond the four walls of our stores, at the heart, our purpose is Connecting Families for a Better Future. We accomplish this by providing high-quality, sustainable products at an affordable price every day allowing for families to gather around the table each night. When families are strong, communities are strong. If communities are strong, this is how we change the world together. What is the mission of the Marketing Traffic Coordinator? The role is an individual contributor responsible for translating the marketing strategy or brief into actionable creative design by working collaboratively with the brand and design team. The role needs a strategic understanding of the business and acts as liasion between the business and design to create compelling creative projects. This includes allocating the appropriate design resources, determining the schedules and timelines and developing scorecards to leadership on project volume, status and efficiency. What will I do as a Marketing Traffic Coordinator? Strategic Creative Development > Takes the marketing proposition developed by the brand marketing team and translates into a consumer value proposition or "hook" to brief the creative team. > Serves as an account planner and traffic controller to drive creative execution in line with the overall brand strategy > Possesses an understanding of the business and makes recommendations to leverage media properties to capture customer awareness and/or increase customer engagement > Leads idea generation that will yield strong conceptual design with the design team Project Management >Responsible for overseeing major campaign projects from a creative development perspective to ensure that all aspects are cohesive from messaging through design and that each element has been optimized for maximum customer impact > Responsible for collaborating with marketing planning, merchandising and other departments on any problem identified for resolution within projects Resource Planning & Allocation > Allocates resources and builds timelines to ensure maximum allowable time for outstanding creative development > Manage all submissions for creative work >Review briefs for completion > Assign work based on resource availability and guidelines provided by Design Lead > Create and distribute daily report on work >Lead daily design development meeting on work and resource updates >Update schedules/estimates as needed >Provide advance plans on resource trends to Marketing Operations Lead and recommendations to enhance traffic flow >Track and scorecard late or delayed projects Negotiation and Problem Solving >Negotiate and problem solve for resource log jams and other scheduling demands >Mediate deadlines and work with distribution teams for signs, ROPs etc. on specific project details Drive Process Improvements for creative, traffic management, and workflow 10 reasons why you should join The GIANT Company: Purpose-Driven Mission: Join a company dedicated to Connecting Families for a Better Future, where your work directly impacts the strength of families and communities. Inclusive and Diverse Workforce: We are committed to creating an inclusive environment where diverse voices are valued and equitable opportunities are provided for all. Career Growth and Development: With opportunities for professional growth, mentorship, and leadership development, The GIANT Company supports your long-term career journey. Community Focus: Be part of a company that gives back to the communities it serves, making a meaningful difference beyond the store walls. Sustainability Commitment: Work for a company that prioritizes sustainability and responsible sourcing to ensure a better future for generations to come. Innovation and Leadership: We lead with innovation, constantly improving processes and products to deliver exceptional customer experiences. Comprehensive Benefits: Enjoy competitive compensation and a robust benefits package designed to support your physical, mental, and financial well-being. Employee Empowerment: At The GIANT Company, you're encouraged to bring your ideas to the table and make a real impact on the business and its customers. Long-Standing Reputation: Join a trusted brand that has been a staple in the community for over 100 years, known for its dedication to customer care and quality service. What are the details? Hybrid Remote: This position is based out of Carlisle, Pa. and will require 3 days a week in the office. Reporting: The Marketing Traffic Coordinator reports into the Manager of Brand Integrity. Position Posting Length: The position posting will be live for 2 weeks after the posting date listed at the top of this page. We would love to have you become a part of The GIANT Company and join us in our journey to change the world! Apply today! The GIANT Company is an equal opportunity employer. We comply with all applicable federal, state, and local laws. Qualified applicants are considered without regard to sex, race, color, ancestry, national origin, citizenship status, religion, age, marital status (including civil unions), military service, veteran status, pregnancy (including childbirth and related medical conditions), genetic information, sexual orientation, gender identity, legally recognized disability, domestic violence victim status, or any other characteristic protected by law.

Created: 2024-11-05