Senior Data Analyst (eCommerce)

The Role We are seeking a highly analytical and detail-oriented Senior eCommerce Data Analyst to join our team. The successful candidate will be responsible for organizing, analyzing and interpreting marketing and customer data; creating reports and dashboards to extract intelligence and expand self-service capabilities; and presenting data insights to business partners to drive decisions. This is a hybrid position and requires onsite work at our Chicago HQ Office. Responsibilities Research: Develop a deep understanding of the customer site experience, the purchasing funnel, and best practices in the cannabis industry. Data Analysis: Analyze sales data, website metrics, and customer behavior to identify trends, opportunities, and challenges. Performance Reporting: Develop and maintain regular reporting to track key performance indicators (KPIs) and provide insights to stakeholders. A/B Testing: Design and execute A/B tests to optimize product pages, checkout processes, and other ecommerce experiences. Conversion Rate Optimization: Identify opportunities to improve conversion rates and collaborate with the ecommerce team to implement changes. Collaboration: Partner with cross functional teams to translate data insights into actional strategies for optimizing product pages, marketing campaigns, and conversion rates. Customer Segmentation: Analyze customer data to identify high-value segments and develop targeted marketing strategies. Qualifications Ecommerce Experience: 3+ years of experience in ecommerce analysis or a related field. B2C preferred. Bachelor's Degree: in Business Analytics, Computer Science, Mathematics, Statistics, IT, or a related field is preferred Communication Skills: Excellent communication and presentation skills. Analytical Skills: Proven analytical skills and experience working with large datasets. Programming Skills: Proficiency in data querying languages (e.g. SQL), scripting languages (e.g. Python), and/or statistical software (e.g. R) Technical Skills: Proficiency in Excel, web analytics tools (e.g., Google Analytics), site optimization tools (e.g. Google Optimize) and BI. Tableau preferred. Hands on experience with Mixpanel is a bonus. Certifications: Google Analytics certification or similar preferred Additional Requirements Must pass any and all required background checks Must be and remain compliant with all legal or company regulations for working in the industry Must be a minimum of 21 years of age #LI-HYBRID

Created: 2024-11-05