TikTok Shop - Senior Product Manager, Campaign ...

Responsibilities TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo. Why Join Us Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve. Join us. We are looking for an enthusiastic, hard-working, and creative candidate to join Tiktok as a Product Manager who will be responsible for Campaigns across the globe. This role will be responsible for ensuring successful delivery of business goals, effective cross-function coordination and raising our bar for Campaign management and execution. As a Product Manager, you will be closely working with our account management, marketing and operation teams across the globe to ensure the successful end-to-end execution of new and existing campaigns. This includes working on major campaign events like Black Friday, Holiday sales and other regular campaigns. You are also responsible for driving our automation and technology together with our developer teams and deals managers across countries, making processes more efficient and simple. Responsibilities - Lead product roadmap for platform campaigns (like Black Friday Sales), effectively priorities business and product opportunities from a wide range of inputs, and ensure alignment with all stakeholders. - Design suitable campaign events from user-end and business perspectives and lead projects to identify improvement levers (e.g. traffic, pricing, selection, etc.) - Improvement of existing processes and initiation of new tools/processes to drive automation for our campaigns and offerings. Ongoing campaign selection quality checks and identification of optimization potential for our customers across teams. - Ongoing performance analysis of current and past campaign, driving action plans and driving these to make it happen at senior management level. - Supports the end-to-end execution of platform campaigns, working closely with different stakeholders to pre-empt and resolve issues. - Advocate for quality engineering solutions and architectural designs, and strike a healthy balance between system scalability and localization. - Work with leaders in other geographies to ensure we scale winning US strategies, products, features, benefits and partnerships around the world. Qualifications - BS/BA degree or equivalent years of experience. - 5+ years of product management in either e-commerce, or internet advertising and other PLG companies - Strong stakeholder and project management skills, able to prioritize and make decisions after considering short/long term business goals. Preferred qualification - Previous experience working on Campaign tools and/or working on major campaigns (eg Black Friday, Holiday sales). - Experience building, executing and scaling cross-functional marketing programs. - Experience developing and executing campaigns across a multitude of timezones and languages. - Previous experience working with sellers and brands, strong interest in retail is a plus. - Familiarity with social commerce and/or live shopping. TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too. TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at .

Created: 2024-11-05