Senior Marketing Manager

Veev is leading the way in the transformation of the construction industry with an innovative approach to home construction. Veev's proprietary Closed Panel System is fabricated at our tech-enabled facility and enables homes to be assembled efficiently on the home site while delivering both a more sustainable and higher quality final product than traditional construction. As a new subsidiary of Lennar, Veev is leveraging the strength and scale of its parent company while maintaining the speed and disruptive approach of a Silicon Valley based startup. Veev has developed a vertically integrated approach that involves multi-disciplinary collaboration across real estate, design, development, engineering, manufacturing, and construction. The Role The Sr. Manager Marketing will build the marketing capacity to enable Veev to lead the market with its beautiful, innovative homes and innovative approach. This is a fantastic opportunity for an experienced leader to help build a team from the ground up. You will lead the company's marketing strategy and oversee local community strategy and execution. Cross-functional collaboration and vendor management is key to this role. The ideal candidate will bring strong analytical skills and implement measurement and analysis best practices, as well as a dedication to continuous improvement. Responsibilities Develop and implement annual marketing and communications strategy and budget to reach and resonate with key stakeholders, enhance brand reputation and increase market share. Steward the brand, upholding and articulating brand standards throughout the organization, delivering tools and templates as needed. Lead external communications, including earned, owned and paid media plans, including crisis communications, as needed. Own the company's digital marketing footprint, including website, search, content marketing and social media. Oversee agency partners and set best practices across communities. Lead internal communications, partnering closely with People Event management: plan and execute events, manage vendors, social media initiatives Design and implement marketing measurement processes, creating a culture of analysis and optimization. Partner with company leadership to understand and execute the brand vision and spearhead special projects, as needed. Partner with Real Estate, People, Sales and vendors to develop and implement initiatives and campaigns Develop video and written content for corporate marketing channels, including conceptualizing and creating virtual tours and more. Develop team of marketing specialists Evaluate and select marketing-related vendors and service providers Stay abreast of new technology and best practices to bring them to team Model strong project management for simultaneous marketing initiatives and campaigns Qualifications Bachelor's degree in marketing, communications, business administration or related field required 8+ years of progressive marketing leadership experience required; extensive experience with one or more of the related domains Familiarity with GSuite, photography/video editing, Wordpress, click content management platforms 3+ years of leadership experience directly managing multiple individuals, with demonstrated success in developing high performing teams Previous experience in real estate or real estate tech preferred Excellent verbal and written communication, with exceptional interpersonal, negotiation and conflict resolution skills Strong analytical and problem-solving skills Ability to foster teamwork, prioritize and delegate when appropriate Act with empathy, integrity, professionalism, kindness and confidentiality Excellent organizational skills and attention to detail with the ability to meet deadlines in a fast-paced, changing environment Additional Requirements 10-20% travel for business, conference and vendor meetings Valid drivers' license and clean driving record Compensation Pursuant to state and local pay disclosure requirements, the pay range for this role, with final offer amount dependent on skills, education, experience, and location is $140,000 - $170,000 annually for Hayward, CA and surrounding areas. Benefits Highlights Paid vacations, sick, and holidays Life insurance Pre-tax flexible spending accounts Health benefits, dental and vision insurance We are committed to bringing together individuals from diverse backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive and be their authentic self, feel a sense of community, and do great work together. We are proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ethnicity, religion, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, Veteran status, or any other legally protected status.

Created: 2024-11-05