Account Manager Burn Care - Mid-Central

Vericel Corporation, a leader in advanced therapies for the sports medicine and severe burn care markets, has an exciting opportunity for a top performing Medical Affairs professional looking to join and contribute to a commercial stage company with an established portfolio of unique advanced cell therapies and specialty biologics. POSITION SUMMARY Front line, direct sales position responsible for generating demand for Vericel products and services by fostering HCP interest in, education of, access to, and buy-in at targeted burn centers. Success measured by goal achievement in alignment with Vericel values. DUTIES Direct sales calls to key decision makers at targeted burn centers, including surgeons and support personnel, to engage in the selling process: Connecting with stakeholders to the point of earning trusted advisor status Discovering the current state at targeted accounts specific to burn treatment, including pain points, blind spots, and opportunities for Epicel/NexoBrid to bring value. Aligning with the key stakeholders regarding their pain points, blind spots, and where Vericel would bring value, assertively and credibly managing objections and misconceptions. Advancing the key stakeholders to action, including biopsies of appropriate patients and f/u usage of Epicel with patients for whom it makes sense. Drive adoption and establish use for NexoBrid in targeted accounts. Develop and manage complex accounts via: Identifying and connecting with key stakeholders & support staff (account mapping) Developing and executing key account strategic plans (account planning) Maintaining an appropriate and consistent presence within key accounts among key stakeholders Maintaining complete awareness of evolving patient population and advocating for appropriate Vericel patients. Staying aware of competitive activities and threats Setting accounts up for success with Vericel products by providing or arranging (via BCS) appropriate training and support Foster access to and procurement of Vericel products: Determining procurement process at each targeted account Leveraging reimbursement and coding expertise to optimize Vericel product coverage. Ensuring account approval for Vericel products to the highest levels in key accounts Presenting to VAC and P&T committees Manage territory for optimal performance and effectiveness. Establishing and execute routing that results in appropriate coverage levels according to target emphasis. Maintaining up-to-date records of each account and stakeholders within via CRM tool Creating and executing territory business plans that prioritize efforts and resources appropriately. Attending conferences where presence offers strategic territorial value. Attending procedures in key accounts where presence will enhance selling position. Partner with Burn Clinical Specialist partner to optimize management of all Epicel cases and applicable NexoBrid treatments. Basic Qualifications: A professional approach that sees patient welfare as the highest priority, with a strong drive to connect our products and services with every patient who will benefit. 3 to 5+ years of experience of hospital-based specialty healthcare products sales, with a track record of meeting or exceeding sales goals. Experience with hospital operating room environments. Strong background in territory and complex account management with an assertive /"hunter/" approach Strong clinical and scientific acumen, particularly in burns or wound care. Understanding of medical reimbursement (billing, coding, coverage, and payment) in the healthcare system and ability to work to resolve billing issues with providers. Ability to thrive in a cross-functional team. Bachelor/'s or Master/'s degree. Experience with burns or burn nursing a significant plus.

Created: 2024-11-05