Brand Manager

Responsibilities: Lead and optimize the end-to-end material review and approval (MRA) processes for omnichannel MRA capabilities aligned with brand content strategies. Foster strong collaborative relationships with marketing, MRA, agency, IT, and content delivery stakeholders. Ensure compliance with the Marketing Guide and standard operating procedures for the MRA process. Maintain the key experiences map' for supported brands based on local and global brand operational plans. Lead the prioritization of assets within the MRA process to align with business objectives and optimize reviewer capacity. Facilitate MRA consults to align reviewers on upcoming activities and address queries prior to the review process. Lead Day 0 planning for new product launches, indications, and label updates to ensure content readiness upon FDA approval. Critical Criteria: Knowledge of MRA processes for developing and approving promotional content for multi-channel/omnichannel campaigns. Experience with brand operational planning and content platforms. Familiarity with digital marketing, content strategy, and content planning. Ability to work effectively in a matrix environment. Experience using project management software to track and communicate project progress. Proven success in leading strategic initiatives without formal authority. 3-5 years of experience in Pharmaceutical Marketing Services or Agency work. Desirable Criteria: Project Management Certification. Understanding of biopharmaceutical markets and therapeutic areas. Experience with pharma product launches.

Created: 2024-11-05